FIND YOUR GREATNESS

How does Nike sound like? I think that question is very difficult to answer…

The sports company has been using very different genres of music for its campaigns, from electronica to classical music, as you will see in the following videos.

Nike free music shoe 

Find your greatness

Take control with Andres Iniesta and Sarasate’s music

 

I do not have any idea how does the Japanese DJ duo Hifana transformed Nike’s flexible runn+ running shoes into musical instruments. Is it actually possible? Or is it a kind of trick? Anyway the result is spectacular!

How does Nike approach to music? Is there any evidence of integration of music and sports?

Thanks to the evolution of digital music distribution and the proliferation of music streaming services, the company has adapted its strategy and created new products to fit consumer’s demand.

Nike and new music products:

The company, together with Apple has launched Nike+ app, a running application that allows the consumer to listen to any kind of music while practicing sports. The application is available for iPhone and Android and can be purchased on App store.

Additionally, the new iPod nano can be synchronized with iTunes library without connecting an external device or sensor.

Nike has also participated in the design of a video game called Kinect Training for Xbox 360, putting together individual training and music.

Artist endorsement and events:

As well as other companies Nike has partnered with some artist such as Rick Ross, The Neptunes, Rakim, Nas and KRS-One who had appeared in some TV spots.

In addition, Nike and the singer and songwriter Katy B collaborated in the organization of an exclusive event, The First ever Nike Training Club Live Festival, held in London on the 7th of July of 2012 at Old Billingsgate Market. The initiative was specially created for girls and aimed to bring together sport and music. The attendants could participate in some training sessions, get free professional massages or even get daring neon color manicure!

NIKE Training Club

 

 

 

 

 

 

Curiosities:

Nike was actually in trouble in 1987 as the company decided to use The Beatles song “Revolution” in a commercial, without Apple Records, The Beatles’ recording company permission.

As a result, Nike had to pay $250,000 to Capitol Records Inc., which was the owner of the North American licensing rights to the recordings, in order to use the original recording for a year.

Nonetheless, after such incident Yoko Ono gave her authorization to Nike to use John Lennon’s song “Instant Karma” in another advertisement.

Another recent incident occurred in June 2009, when Eddie Van Halen accused Nike of treading on his trademark, regarding the use of graphic stems from his red/white/black striped pattern seen on his “Frankenstein” guitar, which he has held the rights to since 2001. Eddie was asking for the impoundment and destruction of all the Nike Dunk Lows shoes, as well as all profits from its sales and damages.

Nike-Sued-By-Van-Halen-1

 

 

 

 

 

What do you think about Nike’s design? Were they using Van Halen’s design, or is it just a coincidence?

References:

http://nikeinc.com

http://nikeinc.com/news/nike-training-club-live

http://www.katybofficial.com/gb/home/

http://www.hiphopdx.com/index/editorials/id.1650/title.all-souled-out-an-analysis-of-hip-hop-endorsements

http://www.rollingstone.com/music/news/eddie-van-halen-sues-nike-over-guitars-signature-color-scheme-20090617

http://business.transworld.net/15967/news/eddie-van-halen-suing-nike-over-dunk-lows/

Monica Manubens

XBOX I MUSIC

This post won’t be too long, I just wanted to share this because it’s in it’s early stages of marketing at the moment and I think that within the next few months it will explode. Even if this becomes just the “Zune” of the streaming world, it will still be interesting to see how it plays out. But, it looks like Microsoft is about to take the music scene by storm.

It is always interesting when a massive company comes out with a whole new product, especially since a company like Mircrosoft has all the resources they could ever need to create something incredible. Anyways, Xbox Music is a music streaming service that will soon make 30 million songs available globally across several platforms. And from what I have seen, it looks pretty damn sexy and I might even personally make the switch from Spotify.

The new platform will share the same model as Spotify in terms of distribution. There will be an ad free version for a whopping 9 bucks a month – a dollar cheaper than Spotify – and then there will be the free version with advertisements.

The subscription will eventually work on iOS and Android devices as well. Here is what Don Mattrick, president of the Interactive Entertainment Business at Microsoft had to say about the new service.

“The launch of Xbox Music is a milestone in simplifying digital music on every type of device and on a global scale. We’re breaking down the walls that fracture your music experiences today to ensure that music is better and integrated across the screens that you care about most — your tablet, PC, phone and TV.”

The important element of Xbox Music is that it is offering everything one could want in a streaming service at a cheaper price and on a sexier layout.

Click the thumbnail to take a look at this comparison chart provided by the Daily Mail.

http://www.dailymail.co.uk/sciencetech/article-2217903/Microsoft-Apple-Spotify-streaming-music-service.html#ixzz29jIaSNBL

Xbox music has a pretty good chance of being successful, I will definitely give it a try.

More importantly and on the larger scale I think this step from Microsoft is a very important indicator that the future of recorded music will be through subscription services, and streaming.

What do you people think of Xbox music? Will you try it out? I leave you with a video of it.

http://www.youtube.com/watch?v=bs9R9-vbeN4

Phillip Richard

Additional Sources:

http://www.xbox.com/music

http://hangout.altsounds.com/gear/153532-introducing-xbox-music.html

Microsoft announces Xbox Music

Microsoft is the latest name to be added to the list of companies competing in the digital music arena – The company announced their new Xbox Music service earlier this week, featuring the usual perks digital music companies are offering, with a few twists:

– The free streaming service claims it is one of the largest digital music catalogs on the planet, going so far to boast that you can “listen for over 80 years and never hear the same song twice.” This may be of huge interests to current users of Pandora, sick of the same songs played over and over again on certain stations.
– Cloud connected, so users can sync their Xbox Music Pass collection and playlists across your tablet, PC, phone, and Xbox 360 (currently, you can sync iTunes to the cloud, but iTunes is not also a streaming service),

Xbox Music will ship free bundled on every new Windows 8 PC. The basic paid Xbox Music Pass service will cost $9.99/month (similar to most other streaming services) and $99.99/year. Xbox Music will replace Microsoft’s previous failed attempt at the digital music sector, its Zune music service. Speaking of Zune, I find it hard for consumers to become interested in trying Microsoft’s new service because of negative associations with Zune. I find it likely that only consumers that purchase a new Microsoft computer may ever try the service, and only consumers that already have Xboxs may actually use the paid service. Also, I find the video very unsettling in terms of brand image and target market. The video feels very bland, uninspiring, and on top of this all, the unoriginal logo for the service makes an overall unenticing package – At least for me, personally (a Mac user, nonetheless).

What do you think, does Xbox Music have a chance at the digital music market?