How is Music Valued?

At minute 4:24 infamous DJ speaks clearly, “This is a beautiful thing, we all have love and unity… showing your flags, representing your country, WE ARE ONE!”  Music lies at the heart of human emotions and relationships, connecting us all regardless of what language we speak or country we come from. The epicenter of music is emotion and how and what it makes you feel; and that very primal power is where the real value of music lies.

We find ourselves in an up hill battle, where in 2015 music is less valued than ever before. There is a shift from sales to streaming and the dominance of social networks as the channels via which we consume media are diminishing the value of each of these platforms. Because of this downward spiral in revenue, major artist and labels are focusing on one thing, and one thing only, how to make money. Artist need to make a living and are absolutely deserving but I think with this new generation we should reconsider what is truly valued.

With the capabilities and the rapid growth in technology there is still a hope for music to be deeply appreciated both emotionally and financially: Artist-fan relationship, Live concert production, and great music. I am not at all saying these are the three and only three avenues to making money but this is a start. I believe that we should no longer treat an artist and its fan as a product to buy and sell, this is where music has lost its value, but we should treat this love for music as both our weakness and strength.

My first reaction to this was that it is wrong on varying levels. Firstly, the haunting effect of Tupac being back from the dead is absolutely terrifying. I do believe that carrying on a legacy is righteous and if we do so otherwise history could be lost; Eine Kleine Nachtmusikand and the works of Mozart would not have blessed present day society hundreds of years later if human kind did not carry on that legacy. But I do disagree that bringing Tupac back from the dead for his estate to make a profit is horrid. That being said, what if the industry used this technology for current living artist? The idea of a live performance no longer actually being live, sickens a generation such as my parents. They wouldn’t go to the show. But the generation that has grown up in a society where they see the world from behind a screen, may feel differently.
This is where our love and emotional attachment for music is valued differently in every individual. A fan of Tupac that was born a few years too late may have never had the opportunity to see him live in concert but now has that opportunity. A lover of EDM music may not be so concerned about what his favorite DJ is doing up on stage but rather goes to a festival for the pure experience of listening to great music and connecting with others that have similar interest. Music touches us individually and I truly believe there is a way to monetize that love without diminishing the value or reason we listen to music.

From Musician to Cultural Icon in a Technology Driven Age

Have you ever stop to think about what it would be like if the everyone would simply embraced this technology driven age we live in instead of fighting it so much?

Amanda Palmer showed the world the beauty of embracing the unknown. She went from musician to cultural icon when her Kickstarter campaign raised 1.2k!! Pretty impressive, right? Watch her TED talk below as it will help you understand exactly what I mean.

“Palmer is set to join Radiohead and Nine Inch Nails as the artists people mention when they talk about the new music business.” — Billboard

While everyone constantly takes the time to put down the online world, and artists like Taylor Swift oppose tech driven services like Spotify for her own personal reasons, Amanda decided to embrace it all. She strongly believed that a strong relationship with her fans is what the music journey should always be about, and emphasized that this technology driven age can allow us all to create deep connections if we are willing to ask.

Palmer has become the poster girl for dipping not only your toe, but your whole body, because you never really know what will happen. In her case, the road less traveled led her to find incredibly positive results. Her kickstarter campaign, TED talk, recently published book, and unique music have all had great success because Amanda took a chance to welcome the changes the technology driven age has introduced instead of questioning them.

Amanda was strategic in her approach though. She made sure to establish a strong fan base before using technology to her advantage. In fact, it is her strong fan base that helped her raised 1.2k via Kickstarter. She beautifully mastered “the art of asking” as she likes to call it. She turned to her fans for help her and they provided more help than she ever imagined. It is very exciting to learn about her story however, it is also important to understand that not everyone will be able to do what she did. Because truth be told, there is only one Amanda Palmer.

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80% of the crowd funding campaigns that manage to be successful only raise about $10,000. This, however, is $10,000 more that artists can receive because of the changes this technology driven age has introduced. Crowd funding is not a magic path to stardom or riches. Artists must work extremely hard for crowd funding campaigns to succeed. Crowd funding platforms and success stories like Amanda Palmer do create a wonderful point though. Technology is not always evil. Technology can be an incredibly good ally. It can allow artists to use the power of music combined with the power of fans to acquire additional funding. Changes like these are why technology continues to shape the music industry.

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The Music & Technology Relationship? It’s Complicated.

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There is no doubt that music and technology have continued to evolve both separately and together throughout the years. Technology has the power to seriously complement or hinder music. On the other hand, music has the power to help increase technology sales. Perhaps this all means that music and technology should simply work together as much as possible as opposed to against each other. Let’s take a look at some of the most recent news regarding the music and technology relationship…

Apple-Beats

Apple recently confirmed a decrease in downloads. Maybe this is one of the reasons why Apple acquired Beats earlier this year. Using Beats, Apple can easily gain the kind of simplicity it has been craving in the music streaming sector. In fact, a good example of this can be the recent Southwest Airlines and Apple partnership agreement. Southwest Airlines now offers free music streaming thanks to Apple’s Beats music service!

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Streaming is definitely the way music is heard these days. It is no wonder that Apple is interested in improving their music streaming services and pricing as Spotify revenues rose in 2013 and the music service turned to profit. Spotify also launched a family plan with cheaper subscription options recently as well. Despite all its good news, Spotify was caught a bit off guard when Taylor Swift surprisingly pulled her music from them. It will be interesting to see if this will affect Spotify success.

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Pandora is now giving artists the data it stores from the audience members. However, Pandora is not the only one doing this. Both Spotify and The Next Big Sound have also taken the same initiative. Data enables artists to grow and enhance their careers in a proactive way. By better understanding the audience members, artists are be able to improve musical content they offer and better engage with their followers. It is obvious why data continues to become so important! These companies definitely want to stay ahead of the game by providing artists with this free data.

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Next, news regarding a touchy subject: Piracy! For those that are still trying to illegally download music, Google is now using its search data to point those users towards legal sources through ads whenever words like “free” and “download” are searched in the Google search engine. Piracy has been a continuous problem so it is good to see that Google is playing its part to help regulate music consumption. There are still a large debate questioning whether this approach is enough when it comes to dealing with this issues..

imagesYouTube plans to launch its own subscription service called MusicKey. This is not exactly new news as there have been talks about this for a while now. Although YouTube’s CEO stated she is positive about this subscription service, 25% consumers say they will never pay for a subscription service since they can already find all the music they want using YouTube.

Looking at all these news, it is clear that music and technology continue to be very much connected. Sometimes it can be a complicated relationship. Music and technology have become so closely connected that it makes the relationship an incredibly powerful tool though. Technology alone and music alone cannot succeed in saving the music business. It is by coming together that this relationship can become less complicated as it provides the millennials, those tech-empowered fans, with the ability to become closer to the content they love, align with their socioeconomic surroundings, and follow the new cultural norms. This is what should save the music industry in the future.

To view the article that served as inspiration for this blog post, visit this link – http://blog.midem.com/2014/11/news-review-technology/#.VFoBJZV0zmI

BioBeats: Changing the Game

Entertainment & Health Care coming together as one in a very cool way.

I’d like to introduce you to BioBeats: an entertainment and health care company that focuses on using technology and adaptive media to positively impact consumers health and wellness. They use experiments in the form of apps that respond to users, collect data, and encourage a healthier lifestyle.

We live in a world where our devices and media reach to us. We believe it should be a conversation. – BioBeats

Two experiments/apps are currently available: (1) Pulse: A mobile application that generates music from the users hearts and (2) BioMuse: A mobile application that enables your body to search for music that fit the users current moods. BioBeats not only focuses on helping us feel better but also on making the journey fun and entertaining. This is simply awesome.

To learn more about BioBeats, visit the company’s website – http://biobeats.com/

Does Your Next Song Have “Hit” Potential?

Today I ran into an article that introduced me to “HitLogic” – a software that focuses on analyzing music to predict its “hit” potential! Now this is one of those moments when I absolutely love technology. As a performer, having access to such service provides valuable insights. As an artist manager or producer, having access to such service provides valuable insight too. It is basically a win-win tool.

It is technological advances like these that make me appreciate technology. Whether “HitLogic” actually works or not, it is nice to know that there are now resources easily available to positively aid musicians careers.

For more information on “HitLogic”, visit this article – http://www.musicradar.com/us/news/tech/hitlogic-half-price-reports-for-all-607847

Musical Nostalgia

I purchased my first CD at a very young age. Holding it in my hands and knowing it in was mine was pretty neat. Playing it over and over again until I knew all the lyrics to every song was an even better feeling. Those days seem to be over though. Technology has provided us all with convenient ways to listen to our music now. Every day it seems as though there is new evidence pointing to the fact that streaming is the evident future in the music industry. Now don’t get me wrong, I absolutely love the effortless convenience that is opening up my Spotify account… listening to my favorite artists as well as easily discovering new ones! Is streaming changing the way we relate to music though?

I am sure I am not alone in saying that there is a certain beauty in owning music from that band you have followed and loved for years. Then again, there is also the music quality you can hear in say a vinyl than you could never hear while streaming that contagious song you can’t get enough of. It is true that streaming exposes us all to unlimited amounts of music we would probably never had discovered or even had the ability to purchase (even if we wanted to). As music consumers… or simply music lovers… we are able to appreciate the technological advances that make life a little easier however, every now and then we are entitled to feel a little nostalgia about the good old days and questioning how streaming is changing our musical experiences.

Article link served as inspiration. Read “Why I Rushed Out To Buy An Apple Classic: Soon It’ll Be Too Late” as it will surely take you for a stroll down your own memory lane. – http://www.nme.com/blogs/nme-blogs/why-i-rushed-out-to-buy-an-apple-ipod-classic-soon-itll-be-too-late

Warner’s “Artist Arena” Fined

“Artist Arena”, an online based service for artist owned by Warner has recently found their selves in trouble with FTC. They settled with the Federal Trade Commission for $1 million dealing with charges that violated the Children’s Online Privacy Protection Act. This related to websites they operate for Justin Bieber, Rihanna, Demi Lovato and Selena Gomez.

Artist arena provides many services such as managing fan clubs, ticketing, and merchandise  just to name a few. The FTC fined them based off the violation of the COPPA rule. The COPPA  requires that website operators notify parents and obtain their consent before collecting and using any & all information gathered from children under 13.

Minors will always keep you in trouble! (Lol)

Artist Arena will pay $1 million for its civil penalty. They are also required to delete all info gathered by children under 13 .

http://www.artistarena.com/