My Favourite Chinese Band – Mayday

For my last post, I wanted to introduce my favourite Chinese rock band, Mayday!! They are not only singer but also song composer and producer and they are hugely influential in M-pop (Mandarin Pop) by using their music to inspire their audience.

It is a Taiwanese alternative rock band that was formed in the late 1990s with five members.They are popular for their student band roots, and their ability in capturing the zeitgeist of Taiwanese youth in the mid to late 1990s. They are often cited as one of the pioneers of rock music in Taiwan.Mayday has made no secret of its admiration of the Beatles whom they cite as influencing their ideals of rock music.

http://en.wikipedia.org/wiki/Mayday_(Taiwanese_band) [ Introduction of Mayday]

They have been the third artist but the first Chinese artist to stage a concert at Google’s headquarters in San Francisco at 29 November 2012. The concert was streamed live on youtube for an hour and over 50,000 fans tuned in to watch their amazing performance. To date, their concert has also achieved over 300,000 hits on YouTube!

For me, their songs are meaningful, touching, sincerity, and inspiring, it seems like they’re speaking to you because we can relate the lyric and emotion of the song to personal experience. I have been inspired and encouraged by not only their songs but also their story of never easily give up their dream, keep pursuing it by putting effort and it will come true.

Mayday expressed that they would bring the glory of Chinese music around the world and I believe it because they has proved me through their past experience.

Reference:

http://www.asianpopnews.com/2012/11/maydays-live-concert-wows-50000-youtube.html

2012 Rainbow Bay Festival goes Rock “n” Roll

“If I quit rock “n” roll, would you still love me?”  – Theme for the second annual Rainbow Bay Festival (2012). The aim of this year is about encourage rock bands not to give up their rock & roll dream and educated audience what is rock & roll !!!

“It is very hard to keep a rock band going — I discovered this from experience. There’s turnover one day, income issues the next. So we really want to encourage rock bands to stick it through to the end and do that thing they want to do,” said festival coordinator Lee Ming-chih (李明智) of Da Da Arts Promotion (大大娛樂).

According to TraNews, Rainbow Bay Festival is the grandest music festival in Asia 2012 that held in Kaohsiung , Taiwan, a two-day outdoor mega-concert at 27,28/10/2012. To build up lively atmosphere, the organizer has used 1200 of mirrors to make the biggest mirror ball. The mirror ball will be above the surface of Love River 10m. Strong beams will transmit from different aspects and reflect on the mirror ball. By then, the harbor will be the brightest spot all over Taiwan.

The mayor of Kaohsiung would like to promote not only Kaohsiung but also the abilities of Taiwan musician to the world and it success as this year, there are about 60 artists (include indie artist and bands) and estimated 32,000 people participated in the festival 2012, which include 52 concerts, 9 lectures and fair.

Every year, there will have different theme so the festival not only limited for a particular type of music. For instance, the theme for 2011 is about “creation” of musician work and invited 9mm Parabellum Bullet (band from Japan) be one of the guest. Beside the local artist or band, Sratch Bandits Crew (France DJ band) had also performed and provided a talk/ seminar to audience this year so this is a festival not only for music lover to enjoy music but also a educational festival for people to learn about music and enjoy music!! By the way , it also provide a stage for  indie artist or band to have opportunities to build their fan base and increase reputation!!!

I believed more artist around the world will be invited to participate in this festival at the following years to attract more people listen to music. The city government aimed to inspire talented people to go into the music industry and increased the participation of people in the pop music festival.

 

Reference:

http://www.rainbowbayfestival.com/html/front/bin/ptlist.phtml?Category=355817

http://www.chinapost.com.tw/art/2012/09/07/353553/2012-Rainbow.htm

http://www.tranews.com/Show/Style200/News/c1_News.asp?SItemId=0271030&ProgramNo=A000203000001&SubjectNo=3257016

Google Plus as a Marketing Tools for artist management

Mayday official on Google Plus had announced a very exciting news for their fans (included me!!!) that they are having a live performance at Google main office at California, USA and an activity ” Mayday takes you to Google”been organised for only Google Plus user will have the chance to win the flight ticket to USA through posting the creative photo. In the description of youtube, there is a good introduction for my favorite rock band- Mayday and the reason why they are famous!!!

After seeing the success of facebook platform, Google intend to create their own social network. After the failure of launching Open Social, they had launched Google Plus at 28th June 2011 and seems like they operated it pretty well by using the strong marketing strategy – collaborated with artist in different region that have huge fan base to become the spokesman of google plus by targeting their fan as potential google plus user and artist can get more benefit from managing the personal official website by interacting more potential fan from Google Plus user and increase reputation through worldwide, which creates a win-win strategy!!

For instance, in Taiwan, Mayday is the main spokesman who have an enormous fan database around the world and i am one of them that been attracted to join Google Plus. For fans, is not only about getting the latest information of the band but also the sense of achievement that we could do something for our favourite band. For instance,the official Google Plus of Mayday had announced that when the followers of Mayday Official Google Plus website had exceed 120,000, google will selected a fans and sponsor them to go USA with Mayday for their live performance in Google main office which is the activities i mentioned above; exceed 200,000 then Mayday will invited 9 fans from Google Plus and having a video chat gathering with them through Google Plus function- hangouts. This again created a win-win strategies by leads user familiar to the google plus function and also artist is building relationship with their fans.

As Vic Gundotra, the Senior Vice President of Engineering for Google, had announced a new milestone for Google+: 400 million registered users and 100 million monthly active users at 17th September 2012. Google Plus might have the potential to become the next Facebook or beyond it through their multi function and artist will do the tutorial for those function that create buzz!!! The amount of user may still increased and as the success story of artist get benefit from Google Plus such as Mayday, many artist can build their fan database might follow this marketing strategy path by building their own Google Plus Artist page. There are two website that provide good explanation that why google plus is a good marketing tools for artist and how to build the Google Plus artist page:

http://zero2illo.com/tips-on-google-for-illustrators-and-artists/

http://zero2illo.com/tips-on-google-for-illustrators-and-artists/

 

If anyone interested in Mayday, i have lots of information to provide!

Reference:

http://thenextweb.com/google/2012/09/17/as-predicted-google-passes-400m-registered-users-now-100m-monthly-active-users/

http://techorange.com/2012/04/19/google-power-up-plus-mayday-help-to-get-eyeball/

Kenting Music Festival- Spring Scream

Once a year, an epic adventure of art and audio aspiration hits the island and drags everyone to the Kenting Light house for amazing vacation of music and arts and life.

The music festival will be detailedly introduced at the below statement, participants of this major event are not restricted by age or ethnicity. Music lovers fly halfway across the globe just to support local performers in Taiwan. Music bands take advantage of this opportunity to release, promote and exchange their works, and at the same time exhibit their individual styles and affluent creativity. Each year, the organizers invite many foreign composers and independent bands in Taiwan to perform. Artists may also register to perform at the event, making the Spring Scream Festival more universal, diverse and radiant.

Since the first Spring Scream in 1995 up until today, 17 years have passed, making this the longest running major music festival in the history of Taiwan.  Spring Scream is also the largest scale and most widely known international music and arts festival in Taiwan, setting new records time and time again.  With over 200 domestic and international bands performing over the course of a 4 day festival, to this day no one else can compete.  Spring Scream’s roots are planted deep in the heart of Taiwan, and it is praised as an established cultural asset to the region.
Innovation promotes diversity in the local creative music and performance arts scene.
Through support and encouragement, an opportunity to perform and participate, and through independent promotion and a mutual exchange of ideas, Taiwan’s local performers, bands, artists, and a multitude of dedicated fans are challenged to expose their abundant creativity, utilizing the festival to let themselves shine.
Competitions are hosted by the festival for short films, art films, documentaries, and animation. There is a stage dedicated to the broadcasting of music or art films, short films and animations. Various arts and crafts booths are set up for installation art, graffiti, action art, and handcraft market, as well as booths for self-created brands, food and cuisine, sports and leisure, self-designed clothing, handmade products, creative markets, and custom art clothing.

These ideas originate from the event’s founders and their love for art and music. Not only does the event provide a stage for local music bands and artists to perform, many foreign individuals and bands are also given the opportunity to participate in this arts and music feast. Furthermore, music enthusiasts are exposed to a wide range of music genres. This unique southern Taiwan music hall attracts thousands of people each year.

Music lovers from all corners of the earth, embrace the natural environment, share, support each other, create harmony in the surrounding community, encourage and engage in environmental protection, protect those less fortunate and support women and children rights groups, care for homeless animals, and show compassion for community public welfare movements!

[  Origin ]

Spring Scream started small in 1995 by Wade and Jimi… “It’s just gotten bigger and better.”  Last year of the Rabbit 2011 should see over 200 performers on 7 stages.  Emphasis is on music, but we strive to make it a place where art meets life and artists live together in nature for a couple days.If we could go back in time to 1995, Kenting was still a simple and innocent place.  It was the 6th year of the Golden Melody Awards, the best male singer was Jonny Yin, best female singer was Stella.  The best Taiwanese singer was Jacky Wu.Back then, Taiwanese society thought the words “independent band” sounded strange, and had no idea what a “music festival” was.

By 1999, the number of bands applying to play at Spring Scream had increased to over 100 bands.  Nearby restaurants had unlimited business, and other separate festivals using the same name started popping up.  You could say, people started to get mixed up about which was the original Spring Scream Music festival.

Any Berklee Student or their band wanna participate on it?! Just book a ticket to Taiwan for Spring 2013!

Sources:

http://www.springscream.com/sample-page

http://www.taiwan.gov.tw/ct.asp?xItem=66288&CtNode=2953&mp=10002