NEW Music: Sevyn Streeter “Call Me Crazy, But…” EP

Who is Sevyn Streeter?

Sevyn's Promo Pic

  • American Singer-Songwriter
  • Genres: R&B, Hip Hop, Pop, Dance
  • Label: CBE (Chris Brown’s record label) signed in March 2012
  • Influences: Aaliyah, Brandy, Toni Braxton, Mariah Carey, Yolanda Adams, Celine Dion, Whitney Houston, Earth, Wind & Fire
  • Sevyn has been in the “industry” for many years. I personally remember her being a member of the teenage girl group TG4 (Tom Girl 4) in the early 2000s (associated act of boy band B2K–I was a big fan..don’t judge me LOL). TG4 was a four member group that was one of the opening acts on the “Scream Tour” that was headlined by Bow Wow and B2K, but the group didn’t garner much success and disbanded.  In 2009, Sevyn was a member of another girl group “RichGirl” who eventually disbanded in 2011 due to poor commercial success.  RichGirl was even the opening act for Beyoncé’s I Am…Tour (North American leg). After the group disbanded, Sevyn continued to write songs for other artists (such as Alicia Keys, Mary J. Blige, Ariana Grande, Kelly Rowland, Fantasia) also including Chris Brown (“Yeah-3x”, “Strip”, and “Fine China”–just to name a few) which eventually led to her signing with his CBE record label in March 2012.

Sevyn Promo

Sevyn released her debut single as a solo artist in October of 2012, “I Like It” (not included on her EP).  This record was her breakthrough single and led up to the release of the lead single for her EP “It Won’t Stop” (feat. Chris Brown) (co-produced by Diplo of Mad Decent Records–be sure to check out that post). The video has over 10 million views on YouTube.

Album Cover

Released: December 3, 2013
Track-listing:
1. Come On Over
2. It Won’t Stop (feat. Chris Brown)
3. Sex on the Ceiling
4. Call Me Crazy
5. B.A.N.S.
6. Shattered
7. nEXt

Watch Sevyn’s “It Won’t Stop” video feat. Chris Brown (It’s a nice slow jam, laidback song)

I think this is a solid project for Sevyn. 2014 should be a promising year for Sevyn. She has been working hard for many years and it appears that it’s finally HER time! My favorite tracks include the lead single “It Won’t Stop”, “Shattered” and “nEXt”.  “Shattered” explains how things can fall apart in a relationship and “nEXt” is wanting your EX to be your nEXt boyfriend/girlfriend.  Below is the teaser for her next single “Sex on the Ceiling.”

“Shattered” teaser

  • Follow Sevyn on Twitter @Sevyn for updates or check out her official website.
  • Purchase her album for $5.99 on iTunes! (It’s been in heavy rotation for the past few weeks on my end–hopefully you all will feel the same!)

Emerging Producer of the Week

First, before I introduce this awesome producer I just found, please excuse my slight feminist tangent. Maybe one mistake I’m making with my previous blog posts and that a lot of people are making is writing blogs and articles about “female” producers. Why not just call them producers? By writing articles about how someone is the “best female producer”, it still sets them apart from male producers as different. Why should they be any different? Maybe it’s better to just call them producers and act like they are supposed to be getting as much attention as male producers. It’s kind of a problem that everyone keeps treating female producers as different and so out of the ordinary- like wow she’s a good producer…for a girl. I always hated when people would say stuff like that to me. So, maybe this changes my whole point of view of my blog, but opinions are allowed to change, right?

Let’s bring into the spotlight another producer I think should already be in the spotlight! DJ Soupa Model is a producer, DJ, songwriter, arranger, and remixer among other things. She has her own production company, indie label, artist development, and branding company, Music Boulevard Group-  based in Washington, DC. She is also a producer for NappyBoyRecords, T-Pain’s label. She has worked with a ton of music industry stars like T.I., T-Pain, Jason Derulo, Wyclef, Ace Hood, and artists on Konvict Music, Sony, and Universal.

Having lived in Africa, the UK, and the US, she has been exposed to a ton of different backgrounds and cultures and experiments with a variety of different genres, making her sound a unique one. She recently collaborated with Grammy Award winning dancehall artist Beenie Man. 

“In fact, my most recent production for Mims is a mixture of electro, dubstep, and South African drums,” she says in her biography on the Music Boulevard Group website.

I love how she takes all these different flavors and mixes them into her sound, yet her sound still sounds very appealing to fans of mainstream hip hop! I think she could potentially be a big influence on making changes in mainstream hip hop’s sound. 

“THE COST OF ACQUIRING A FAN”

Last day i received an email by Music Xray, an interesting platform who every week targets listeners for evaluating how they perceive the songs suggested. In the most of the cases it promotes major artists whose tracks are potential singles eventough still not huge in terms of popularity and listenings. The process starts with targeting a certain number of audience (40 – 60) and the final aim is to turn the participants into fans of the artist/band while providing a calculation related to the ratio of people following the artist. Thank’s to a click, they are added to the mailing list and considered “acquired fans”. However, the statistic takes into account also people who doesn’t click the song. The cost of acquired fan is $0,66 if just one of two users is following the songwriter, that’s because the platform charges him 0.33 for each potential fan and in exchange the artist will be given his email address and link for facebook profile. Once again is another tool for improving the realtionship between the two and it’s very useful for evaluating how fast a certain artist is able to acquire fans, in comparison with other competitors of the same music cathegory. In addition, the listeners are targeted regarding their tastes and the style preferred. Finally all that is measured will be the level of engagement and this is necessary for adding value to the music.

http://blog.musicxray.com/fan-appeal-stack-major-artists-easy/

Niche Market Female Producers and the Fluidity of the Definition of “Producer”

It seems like the short list of women producers people tend to talk about consists of producers who produced hits from over 10-20 years ago. These are producers like Linda Perry, Trina Shoemaker, Sylvia Robinson, and Sylvia Massy. These producers, however, were successful when then definition of “producer” was still quite a concrete term and when there weren’t as many complex subgenres of music.

In those days, job titles in the record industry were much more easily defined. Today, being a “producer” can mean many things. There are many circumstances where there is a big overlap between “producer”, “songwriter”, and “artist”. Someone can write the beat for a hip hop track, create the synths for an electro house track, write the lyrics for an R&B track, or help arrange all these aspects together into a finished product. Many artists are also their own producers. Many are also DJs or also create remixes.

We really have to consider these factors when we try to figure out why we aren’t seeing as many standout female producers:

1. The industry is gaining more and more niche markets and genres.

2. The definition of “producer” has become more fluid.

3. Anyone can produce their own music as a result of technological advances and collaborate easily with anyone because of the internet.

That said, there are many great female producers (many of whom produce their own material) in underground, subgenre, or niche markets in the industry. Here is Tokimonsta, a producer from LA featured in MTV Iggy’s article “16 Female Producers You Didn’t Know Are Running Things” (see previous blog post):

Maybe the title of that article is a little misleading, because I wouldn’t say any of these producers are really “running things”. Yes, they are producers of some really good music, but they haven’t really produced hits in popular genres. They very well could be, but do they want to? That’s a different story… well, this is one way to gain notoriety:

Apparently Diplo loves her.