Introducing… Pappagiorgio!

Introducing… Pappagiorgio!

1607096_1469700763243832_246608747_n

Pappagiorgio is an American rapper born in San Diego, CA. After beginning his career as an emcee in 2004, citing rap artists Snoop Dogg, Kool Keith, and Andre 3000 as influences, Pappagiorgio visited the city of Las Vegas and was captivated by its atmosphere. The talented artist soon after relocated to the city. His music now, as described in the biography on his website, he “embodies the spirit of classic Las Vegas entertainment in the form of today’s Hip-Hop.”

In 2010, Pappagiorgio attended Berklee College of Music to pursue a degree in songwriting. After completing the program in two years, the rapper began pursuing other musical endeavors in Las Vegas, Los Angeles, London, and Spain. Pappagiorgio has developed his skills both on the microphone and as a music entrepreneur.

The most recent work of Pappagiorgio, a collaboration album with R&B artist, Wallace, is set to release in the early spring. Entitled “Sex, Love & Alcohol,” the project elaborates on his love of a Vegas lifestyle, balancing party records with smoother, sensual tunes.

View Pappagiorgio’s promo video for “Sex, Love & Alcohol” below:

In addition to his love of music, Pappagiorgio is an avid sports fan, following the LA Clippers, the San Diego Chargers, and the Anaheim Ducks. He also is a passionate beer lover, aspiring to create his own brews, and a self-proclaimed Ancient Astronaut Theorist.

For more information on Pappagiorgio, visit his profiles at @HipHopandBeer or facebook.com/VegasPappaG.

IS ALL IN

The following video is an example of a recent Adidas campaign that was launched to pay tribute to the GB Olympic team medallists in London 2012. With special dedication to Berklee Tangible Assets’ group members mates. Enjoy it!

 

In my opinion, Adidas seems to be more oriented to music than Nike does, the German company is indeed using music as a strategic branding tool in order to reach and engage with its audience. We could argue that Nike is already a well-established brand and perhaps does not need to do much effort in terms of looking for new consumers, but Adidas appear to be better connected with today’s society. Likewise, it has successfully adopted a kind of suburban and authentic image that is well appreciated by the public.

Artist partnership and event sponsorship:

On March 2011, Adidas launched its “All in” campaign. The pop icon Katy Perry and DJ Baby G were chosen new Adidas ambassadors. With such associations the brand aimed to target young music lovers as well as active women.

Here is the link: http://www.youtube.com/watch?v=NIsvor0ID_U

Other artists appeared in a new spot launched in July 2012, under Adidas Originals label. Nicki Minaj, Big Sean, 2NE1 and Kids these days, together with the eccentric designer Jeremy Scott featured in such spot.

Here is the link: http://www.youtube.com/watch?v=OAb6vgjHNY8

Have a look at the new Christmas campaign in which Snoop Dogg remakes the classic tale of Ebenezer Scrooge. Again another example of artist and brand partnership.

 

And finally, check this out, Steve Aoki is also “all in”!

 

After watching such videos, I think it is quite obvious that Adidas is really making an important effort to integrate music into its brand personality and thus trying to be perceived as one of the coolest sports brands.

Furthermore, the company was also an official sponsor of Sonar 2012 edition.

AREAPRO_46

NEO – How to target teen consumers:

A recent partnership with Justin Bieber and Selena Gomez has been a good strategy to launch NEO, the new Adidas’ label.

NEO is a new brand, new in concept and new in spirit that wants to be a referent within young consumers. From a brand marketing perspective Justin and Selena are a perfect global style icons, and due to their deep connections with fans via social media platforms they could attract valuable potential consumers.

Both Justin and Selena are also designing some NEO products and the young brand has become the new official sponsor of the Canadian singer’s Believe World Tour 2012/2013.

Activation events and direct to fan initiatives:

Additionally, since the brand knows how important is to create a total and unique experience, is now offering a bunch of new possibilities to their followers:

First of all, consumers had the opportunity to win tickets to an exclusive event that was held in London’s Scala nightclub on the 2nd of May, 2011.

Together with MTV the company was also recruiting people considered passionate about music to become an Adidas’ reporter.

And finally, surfers could also were given the opportunity to hang out with one of their favorite British artists, spending a day in the studio with Plan B, attending a secret gig with the Enemy, DJing with Caspa or getting Example round to their place.

There is no doubt that Adidas rocks!

References:

http://www.adidas-group.com

http://blog.adidas-group.com

http://www.adidas.com/campaigns/onebrandanthem/content/Default.aspx

http://www.brandrepublic.com/analysis/1143406/

Monica Manubens

Digital Music Arena – Part 1: Rdio’s Artist Program

During the first few times I posted here I wasn’t quite sure what my theme was going to be for the semester.  I’ve decided to track and provide commentary on what’s going on in the digital music arena, particularly streaming services, applications and websites contending to win over the 21st century attention-deficit music fans who have a million of ways to choose from to access music.  I think this is an important issue to follow because new developments in this arena are happening every day as consumers appear to be shifting more and more away from physical music formats, opting for digital ones.

Image

This first entry is about the streaming service Rdio.com, and their innovative strategy to lure paying customers to their service.

Rdio recently announced the release of their Artist Program, which incites artists to lure new subscribers on to the service by offering artists $10 for every new subscriber.  As Brian Bishop of The Verge remarks, “By paying artists to take advantage of its service, Rdio extends a hand to acts looking for additional revenue streams, and then every link and tweet an artist pushes serves as an advertisement for Rdio itself. It also lays the groundwork for Rdio to become a true social engagement platform in its own right.”

It is too early to tell whether or not the program will be successful in the long run – This will depend on whether or not artists participate in the program and if the practice becomes popular with other artists over time.  Well known artists such as Snoop Dogg, excuse me, Snoop Lion, Scissor Sisters and Chromeo are already participating in the program, however since these artists have a large fan base, it makes sense they would use the program).  It is unclear whether the program is economically viable for the majority of artists without millions of fans, but time will tell….  Any more developments on this program will be covered in future blog entries.

Currently, Rdio’s subscription plans are as follows:

Free plan: Free unlimited streams for 7 day trial

Web Plan 4.99€/month: Unlimited web streaming

Unlimited plan 9.99€/month: Unlimited web + mobile streaming

List of countries Rdio is currently available: https://www.rdio.com/availability/