Let’s face it, in today’s music industry going digital and with the existence of genius and authorized sources of information (Like this blog… right??) I see a lot of people arguing over important topics but none of them seem to have their facts right. More importantly, it seems like people are just missing the point. So, I’ll address both in this post.
I found a neat article off Digital Music News that took the sales of individual artists and did the math themselves based on the royalties the artist received. The averages rounded out to the numbers in this post. Please tell me you already knew most of these don’t make more than a third of a cent, or you’ve got Jackie Chan up at the top of this post to give you my response to that…
SPOTIFY: $0.005 Per Play
RHAPSODY: $0.013 Per Play
NAPSTER (It still exists… Sorry Lars Ulrich): $0.016 Per Play
ZUNE (Microsoft): $0.028 Per Play
So, if you were to use some common math there, you’d find out that Spotify is actually one of the digital streaming service providers that provides the least. And, if you weren’t surprised that Napster even still existed despite the Rhapsody buyout, it’s actually making more money than Rhapsody. To drive that one deeper, Zune, the online service you totally knew existed, makes an artist the most revenue per play.
But wait! This means we all have GOT to hop on the Zune now right? If we all hop onto the streaming service that pays out the most, then we’ll provide better support to the artist and then we can fix the industry, right?! Well… my facial expression would be:
It’s not a question of what is the “better” streaming service. For too long I’ve scoured these online blogs and sites and seen people jabbing back and forth about which streaming service is going to save the music industry, or that streaming altogether is the cure to the industry situation. It’s really not. It’s the industry’s last stand. If shelling out tons of cash on a vinyl didn’t work, we advanced with technology to make $10 CD’s to appease the solution. When $10 CDs were too much, we hopped onto iTunes for digital downloads. When music going on digital meant we wanted it all free, we gave them streaming. Streaming is a compromise, NOT a solution. The music industry has only been piggy backing on the innovations and evolutions of technology.
You can disagree with me as much as we want, but the numbers don’t lie. The future of the industry lie in VIP packages and live shows, not streaming. And even then, we have to play the live music game very carefully; something I’ll cover later on.
Take it from Lady Gaga, integrating her fans into one website online, combining the online social instant gratitude into a unified fan base that share interest into her. Of course I’m not the biggest Lady Gaga fan around, but I know a damn good idea when I see one and she’s laughing herself to the bank
Again I’ll say it again, you don’t have to agree with me, but let’s face the facts. Instead of arguing over what streaming service works better, or what are the current flaws in the streaming model, we gotta get on thinking on alternatives. For too long the music industry has been riding on technology’s progress.