Coachella Highlights: Part II

Here’s the 2nd round up of a few clips of some great performances during the last weekend of Coachella! Enjoy!

Pharrell & Co.

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Pharrell allowed festival attendees to take a trip down memory lane while bringing out a variety of special guests (inc. Usher, Jay-Z, Pusha T, Busta Rhymes and T.I.) Check out the vids below!!

Nas

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(Nas and Lauryn Hill at Coachella 2014)

Nas celebrated the 20th anniversary of “Illmatic” this weekend.  It was twenty years to the day of its release.  He performed each track from his critically acclaimed debut album.  One of the most epic moments during his set was when he brought Lauryn Hill onstage and the duo performed “If I Ruled The World.” Lauryn also performed “Ready or Not” from The Fugees repertoire.  Damian “Jr. Gong”appeared as a special guest and the two wowed the crowd with a performance of “Jamrock” and “Road to Zion.”

(**Images and videos are courtesy of the Instagram community**)

2014. Brands. Adidas. Pharrell. Red Bull. Boiler Room. Spotify.

Looking ahead from the “Year in Review” series, I’d like to make a couple of predictions about next year and the music industry.

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Adidas will continue to emerge as a real fashion brand in the music industry. They will boost sponsorship of events but maintain an air of ‘cool.’ I wouldn’t be surprised to see an Adidas Festival or an exclusive sporting and music show. Hats off (obviously Adidas ones) to whoever is currently doing the marketing over there.

pharrell-signs-to-columbiaPharrell will make one of the years best selling albums and cement is place as one of the ultimate collaborators and pioneers in the modern music industry. Having just signed to Columbia, we can expect something on the scale of Daft Punk’s Random Access Memories, only crossing more genres. Oh, he’s also writing the score to the Amazing Spider-Man 2.

red-bull-music-academyAs with Adidas, Red Bull will continue to cement itself as a major brand in the music industry that ‘helps out’ rather than ‘steals’ from the experience that corporate sponsors are often assimilated with. They are not encroaching and do a good job of minimal advertisement with maximum product placement. Slowly moving away from the extreme sports it built its brand on, I predict that music will be the new key target market.

boiler-room-logoAs the ‘The world’s leading underground music show‘ currently with other 550 thousand Facebook likes, Boiler Room is not going to stay underground for long. Providing a unique experience to be at secret shows in undisclosed locations, whilst hosting some of the worlds best up and coming DJ’s and artists, streaming all of this live online, I predict Boiler Room will aim to set up shop in Australia, the talent and opportunity for growth is is vast down under.

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Not a prediction so much as a wish, I’m really not a big fan of Spotify. I think it’s an impersonal, music industry destroying, unstable, slow service. Johnny Marr the ex Smiths guitarist is of the same opinion. So does Radiohead’s Thom Yorke.

So in 2014, I hope Spotify goes bankrupt.

Happy New Year.