Bad Boy’s Gone Epic

Bad Boy Entertainment is P Diddy. The hip hop artist turned business mogul began the label in 1993 after his firing as an A&R at Uptown Records. Following a platinum release of Craig Mack’s, “Project Funk The World,” Diddy’s career changed forever when the label released another burgeoning talent’s debut album, Notorious B.I.G, whose “Ready to Die” redefined the genre as a whole. Despite the 1997 murder of Biggie, fast forward 20 years, and Bad Boy is still kicking–continuing to make waves in hip hop.

Over the past two decades, Bad Boy has spent time as a subsidiary of major’s Universal and Warner records.  Meet Epic Records, at whose helm music industry legend and frequent Diddy collaborator, L.A. Reid, proudly sits. On October 5th, Epic, which sits under the massive umbrella of Sony Records, officially signed a deal to make Bad Boy part of its music industry empire. The label will provide a range of services for Bad Boy artists including promotion, marketing, sales, and distribution.*


If Reid and Diddy’s prior relationship is any representation of the strength of the partnership to come, the future of Bad Boy looks promising. Reid recently released a statement regarding the deal, in which he discusses his relationship with Diddy: “Over the years, we not only enjoyed incredible success together, but we also became lifelong friends.” In Diddy’s analagous statement, he reciprocates the sentiment: “I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship.”

Considering the climate of the modern day music industry, the question that must be asked is, can this be a sustainable relationship? And will the deal between the two labels actually serve to bolster the businesses of either? One thing is for sure. If Diddy can find another artist with the ability to sell 10 million albums like Biggie’s, “Life After Death” did, Bad Boy will once again be something epic.*

Countdown Top 9 Hip Hop Entrepreneurs of 2012 MY FINAL THOUGHTS/WRAP-UP

Countdown Top 9 Hip Hop Entrepreneurs of 2012 MY FINAL THOUGHTS/WRAP-UP

Just to refresh our minds, here is the quick rundown of our top hip hop entrepreneurs of 2012 according to Forbes “Cash Kings of 2012”:

  1. Dr. Dre – $110 Million
  2. P. Diddy – $45 Million
  3. Jay-Z – $38 Million
  4. Kanye West – $35 Million
  5. Lil Wayne – $27 Million
  6. Drake – $20.5 Million
  7. Birdman – $20 Million
  8. Nicki Minaj – $15.5 Million
  9. Eminem – $15 Million


The reason why I chose this topic for my blog: As a future entrepreneur in the music/entertainment industry and also a big fan of hip hop music, I thought this (blogging for our artist management class) was the perfect opportunity to research about hip hop entrepreneurs and their different entrepreneurial business ventures.

My favorite entrepreneur on the list: No disrespect to Dr. Dre and his ridiculously successful business venture with his Beats by Dre headphones, but I thought overall Jay-Z had the most diverse and long-term growth potential portfolio. His partnerships with the Brooklyn Nets, New York Yankees, Live Nation and Duracell (just to name a few) are unparalleled and I can only imagine where his next investments will be. I honestly think Jay-Z will be able to top both Diddy and Dre in the next couple years.

And speaking of Jay-Z, I wanted to share a quick little video of a cute grandma not recognizing who the $475 million man is on the subway next to her: .

Who I see making top 9 next year that is not on the list: Although Forbes has him listed at number 15 this year with $7.5 Million, I honestly think Curtis Jackson, also known as 50 Cent or Fiddy, is never out of the equation. He actually lead the entrepreneur list back in 2008 ( with $150 Million, so knowing him, he is bound to make some big moves this coming year. Also, one of the main reasons why I chose 50 Cent is because word on the street says he traveled to Dubai this year to sell his new SMS wireless headphone product that is nearly indestructible. Of course, that is not the only reason why I chose Fiddy, but I see (expect) great things ahead for this former G-Unit member. Here is the link to his newest business venture:

Last words: Once again, thank you taking this 10-blog journey with me. I hope you found my blogs somewhat entertaining, interesting and/or resourceful to you.

And if you’re new to my blog, please check out my previous detailed blogs on each of the top 9 hip hop entrepreneurs of 2012.

*Please remember to like, comment and share my blogs with others!

Thank you.

By: Aaron (Duke)

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #2 P. DIDDY

The purpose of this blog is to inform the class of America’s “Top 9 Hip Hop Entrepreneurs of 2012” and the various business ventures in different industries that contributed to their individual successes.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #2 P. DIDDY

Name: Sean Jean Combs

Stage Name(s): Diddy, P. Diddy, Puff Daddy

Age: 43

Forbes Hip Hop’s Top Earners List: #2 of 9

How Much??? $45 Million

As you can see, as we get closer and closer to #1, the list of business ventures of these hip hop entrepreneurs start to increase exponentially; P. Diddy is no exception.

P. Diddy, the CEO of Bad Boy Worldwide Entertainment Group and last year’s #1 hip hop entrepreneur, again had an very lucrative year in 2012.

In addition to Making the Band MTV shows, here are some of his other business ventures that have been instrumental in building his empire:

  1. Sean John Clothing, own by Christian Casey Group which is owned by Bad Boy. The clothing line created in 1998 and was been has reportedly making $100 million a year with numerous fashion design nominations. In 2011, they made an exclusive contract with Macy’s . Link:
  2. Sean John fragrance under Sean Jean Clothing. In 2005, P. Diddy made a joint venture with M.A.C., an Estée Lauder company. Sean John’s fragrance, Unforgivable, reached No. 1 in the U.S. department stores in 2006. The line expanded to Unforgivable Woman and I Am King, which are sold in more than 35 different countries. Links:
  3. In 2003-04, Diddy teamed up with Reebok to design Dallas Mavericks’ (NBA team) alternate jerseys. The players still wear this jersey today. Here is the link:

  4. In 2007, Diddy and Diageo partnered to manage all branding and marketing initiatives for Ciroc Vodka together. Through this venture, Diddy was in charge of all the brand marketing strategies for Ciroc, while sharing 50 percent share of all profits. Here is the link for this alliance:
  5. In 2008, Sean Jean buys Enyce clothing line from Liz Claiborne for $20 million. Here is the link:
  6. In 2010, announced to develop a business school for entrepreneurs: (I wouldn’t mind enrolling!)
  7. In 2012 announced deal with Comcast to launch cable music network channel Revolt in 2013. A show targeted for the African-American audiences. He will own the channel outright. Here is the link:

Here is a YouTube clip of the “BLACK JAMES BOND”: . Show’s P. Diddy on a more personal level.

Although some were obviously more profitable than others, I believe every single of these ventures contributed to the diversity and growth of his business portfolio as a businessman – making him the 2nd most successful and influential hip hop entrepreneur of 2012.

“I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder” – P. Diddy

(Please tune in next time to find out this year’s #1 hip hop entrepreneur! Hint: Our #1 mainly invested in just one venture that proved to be very, very rewarding.)

By: Aaron Kim (Duke)

*Exra sources:

Other sources are provided within the post.