Emerging Producer of the Week

First, before I introduce this awesome producer I just found, please excuse my slight feminist tangent. Maybe one mistake I’m making with my previous blog posts and that a lot of people are making is writing blogs and articles about “female” producers. Why not just call them producers? By writing articles about how someone is the “best female producer”, it still sets them apart from male producers as different. Why should they be any different? Maybe it’s better to just call them producers and act like they are supposed to be getting as much attention as male producers. It’s kind of a problem that everyone keeps treating female producers as different and so out of the ordinary- like wow she’s a good producer…for a girl. I always hated when people would say stuff like that to me. So, maybe this changes my whole point of view of my blog, but opinions are allowed to change, right?

Let’s bring into the spotlight another producer I think should already be in the spotlight! DJ Soupa Model is a producer, DJ, songwriter, arranger, and remixer among other things. She has her own production company, indie label, artist development, and branding company, Music Boulevard Group-  based in Washington, DC. She is also a producer for NappyBoyRecords, T-Pain’s label. She has worked with a ton of music industry stars like T.I., T-Pain, Jason Derulo, Wyclef, Ace Hood, and artists on Konvict Music, Sony, and Universal.

Having lived in Africa, the UK, and the US, she has been exposed to a ton of different backgrounds and cultures and experiments with a variety of different genres, making her sound a unique one. She recently collaborated with Grammy Award winning dancehall artist Beenie Man. 

“In fact, my most recent production for Mims is a mixture of electro, dubstep, and South African drums,” she says in her biography on the Music Boulevard Group website.

I love how she takes all these different flavors and mixes them into her sound, yet her sound still sounds very appealing to fans of mainstream hip hop! I think she could potentially be a big influence on making changes in mainstream hip hop’s sound. 

Niche Market Female Producers and the Fluidity of the Definition of “Producer”

It seems like the short list of women producers people tend to talk about consists of producers who produced hits from over 10-20 years ago. These are producers like Linda Perry, Trina Shoemaker, Sylvia Robinson, and Sylvia Massy. These producers, however, were successful when then definition of “producer” was still quite a concrete term and when there weren’t as many complex subgenres of music.

In those days, job titles in the record industry were much more easily defined. Today, being a “producer” can mean many things. There are many circumstances where there is a big overlap between “producer”, “songwriter”, and “artist”. Someone can write the beat for a hip hop track, create the synths for an electro house track, write the lyrics for an R&B track, or help arrange all these aspects together into a finished product. Many artists are also their own producers. Many are also DJs or also create remixes.

We really have to consider these factors when we try to figure out why we aren’t seeing as many standout female producers:

1. The industry is gaining more and more niche markets and genres.

2. The definition of “producer” has become more fluid.

3. Anyone can produce their own music as a result of technological advances and collaborate easily with anyone because of the internet.

That said, there are many great female producers (many of whom produce their own material) in underground, subgenre, or niche markets in the industry. Here is Tokimonsta, a producer from LA featured in MTV Iggy’s article “16 Female Producers You Didn’t Know Are Running Things” (see previous blog post):

Maybe the title of that article is a little misleading, because I wouldn’t say any of these producers are really “running things”. Yes, they are producers of some really good music, but they haven’t really produced hits in popular genres. They very well could be, but do they want to? That’s a different story… well, this is one way to gain notoriety:

Apparently Diplo loves her.