Since my first day at Berklee Valencia, one of the highlights for all of the Global Entertainment & Music Business program Master’s candidates was the prospect of attending the Midem conference. The annual music conference, Midem was held in Cannes, France from February 1st-February 4th. This conference was the first official music conference that I’ve ever attended and it was also my first time visiting France. Overall, these two factors contributed to a valuable and enjoyable experience.
Let’s briefly recap the events:
Initially on the first day I tried to remember all of the useful tips that had been driven and embedded to all of our heads. It could have been overwhelming at first sight—but fortunately I mapped out a game plan in advance and upon my arrival tweaked a few things with the assistance of the “Midem Smartphone App.” My own personal interests were in the following areas: artist & repertoire field, music publishing, and digital streaming platforms. I planned to attend events that catered to those specific areas.
The “Midem Smartphone App” was my best friend over the course of the three-day period that I was in attendance. It sent reminders/alerts for some of the panels and events, and you could also select your favorite events to add to your own calendar within the app. This allowed me to use my time efficiently in order to maximize my experience by visiting the different exhibitors and attending the panels that were of interest to me. Many of the topics related to growth, sustainability and innovation since the theme for this year’s conference was “Get back to Growth? Make it Sustainable.”
“The one peculiar thing that struck a chord within me was the lack of music. We were at a music conference that didn’t play much music at all. During the evenings on site there were live shows here and there, but music wasn’t heard throughout the course of the day. On one occasion there was a brief dance number performed by Brazilian dancers and a few drummers.”
One of the Midem Talks that I highly anticipated on attending featured Lyor Cohen and was moderated by Tom Silverman of Tommy Boy Records. I really enjoyed the dialogue between Lyor and Tom. Although I had been following Lyor’s career for some time, it was awesome to hear him and witness him tell it/re-live those moments firsthand. It seemed as though two good friends were just catching up on old times. They discussed Lyor’s journey and briefly scratched the surface of his new venture, 300.
Another highlight was the Midem Talk with emerging UK artist, Rita Ora. I was somewhat familiar with her as an artist and I remembered her song “R.I.P” from a few years ago and of her Roc Nation affiliation, but outside of that I didn’t know much about her. It was enlightening to hear about VEVO’s partnership with her to develop her as an artist while promoting her on their platform. She ended up debuting at #1 on the UK charts with the assistance of this partnership. This showcased innovative ways of how artists are partnering with brands/platforms to assist in launching their careers.
Ultimately, I met a lot of wonderful people from across the globe and received and handed out numerous business cards. I had a few successful meetings with different people from different companies. It was a realistic portrayal because it wasn’t all glitz and glamour. Two of my other scheduled meetings were
no shows for different reasons (one person sustained an injury and the other forgot about it). These experiences helped to weed out the people whom I would want to keep in touch with after the conference was over.
It was an amazing networking opportunity, and there are people who I’m already in contact with. I didn’t enter this conference with the mindset of securing a job, but I knew that I would meet people who could potentially share the knowledge and resources that I’ve been looking for in regards to my career interests.