Movies: The Next Direction for Music Promotion?

I never quite understood the appeal of a “triple threat” popstar, Lindsey Lohan and Miley Cyrus were always actors in my sight. I never once considered them musicians or pop stars when they ended up releasing their auto-tuned outside-written money-milkin’ pop records solely because what they were known and (debatably) good for was acting in their movies. Then again, if you’re really enthused by Neil Patrick Harris and Hugh Jackman singing and dancing instead of starring their iconic roles as Barney Stinson and the Wolverine respectively, that’s an opinion we don’t quite share. Granted, it’s always cool to know that your favorite stars are multifaceted.

With this video I believe we’re entering a realm where not only do we promote our music through branding and products, but now we have artists that are moving their album themes to the big screen. Hollywood’s Black Veil Brides announced that their 19 track up and coming thematic concept album would have a spot in theaters.

Now, if this was something that Rihanna or Ke$ha were doing, I would not be too thrilled, solely because their music and image don’t really represent something theatrical to be put on screen. In my opinion, it’s just milking the cash cow if there was no spirit behind it. Here, however, I think there is a creativity as a force behind creating this film. The movie, titled “Legion of the Black” will apparently be based on the concept behind their album: as their new album will be focusing on rebels who are oppressed from a society called “F.E.A.R”. So no, it’s not looking to be like Justin Bieber’s “Never Say Never” or Katy Perry’s “Part of Me”; this movie is looking to be fully based on the creative material within the album.

Marilyn Manson attempted something like this a few years back, something excited a lot of people due to his shock rock theatrical image. Unfortunately for him, it just did not seem to pan out. Perhaps Black Veil Brides will have a little more luck than Manson in that they’ll be able to successfully deliver this. We’ll just have to wait for the results in 2013.

Do you think it’s a good idea? Personally I think it is. I always wanted to delve into the meaning of an album and why the music is written the way it is, what the lyrics of a song mean, and how the delivery of the overall album depicts its own story. I believe representing it in a movie is the next level from that.