Microsoft is the latest name to be added to the list of companies competing in the digital music arena – The company announced their new Xbox Music service earlier this week, featuring the usual perks digital music companies are offering, with a few twists:
– The free streaming service claims it is one of the largest digital music catalogs on the planet, going so far to boast that you can “listen for over 80 years and never hear the same song twice.” This may be of huge interests to current users of Pandora, sick of the same songs played over and over again on certain stations.
– Cloud connected, so users can sync their Xbox Music Pass collection and playlists across your tablet, PC, phone, and Xbox 360 (currently, you can sync iTunes to the cloud, but iTunes is not also a streaming service),
Xbox Music will ship free bundled on every new Windows 8 PC. The basic paid Xbox Music Pass service will cost $9.99/month (similar to most other streaming services) and $99.99/year. Xbox Music will replace Microsoft’s previous failed attempt at the digital music sector, its Zune music service. Speaking of Zune, I find it hard for consumers to become interested in trying Microsoft’s new service because of negative associations with Zune. I find it likely that only consumers that purchase a new Microsoft computer may ever try the service, and only consumers that already have Xboxs may actually use the paid service. Also, I find the video very unsettling in terms of brand image and target market. The video feels very bland, uninspiring, and on top of this all, the unoriginal logo for the service makes an overall unenticing package – At least for me, personally (a Mac user, nonetheless).
What do you think, does Xbox Music have a chance at the digital music market?