My Favourite Chinese Band – Mayday

For my last post, I wanted to introduce my favourite Chinese rock band, Mayday!! They are not only singer but also song composer and producer and they are hugely influential in M-pop (Mandarin Pop) by using their music to inspire their audience.

It is a Taiwanese alternative rock band that was formed in the late 1990s with five members.They are popular for their student band roots, and their ability in capturing the zeitgeist of Taiwanese youth in the mid to late 1990s. They are often cited as one of the pioneers of rock music in Taiwan.Mayday has made no secret of its admiration of the Beatles whom they cite as influencing their ideals of rock music.

http://en.wikipedia.org/wiki/Mayday_(Taiwanese_band) [ Introduction of Mayday]

They have been the third artist but the first Chinese artist to stage a concert at Google’s headquarters in San Francisco at 29 November 2012. The concert was streamed live on youtube for an hour and over 50,000 fans tuned in to watch their amazing performance. To date, their concert has also achieved over 300,000 hits on YouTube!

For me, their songs are meaningful, touching, sincerity, and inspiring, it seems like they’re speaking to you because we can relate the lyric and emotion of the song to personal experience. I have been inspired and encouraged by not only their songs but also their story of never easily give up their dream, keep pursuing it by putting effort and it will come true.

Mayday expressed that they would bring the glory of Chinese music around the world and I believe it because they has proved me through their past experience.

Reference:

http://www.asianpopnews.com/2012/11/maydays-live-concert-wows-50000-youtube.html

New trend in China, V-pop?!

Recently, Vietnam band- HKT made a cover of a Maydays’ song but sang in Vietnamese called “错错错” had successfully replaced the song “Gangnam Style” by Korean singer PSY. They created a buzz at China biggest social network- Weibo (3 billion users) due to their weird hairstyle and been well known in China just within a week after they sign up the Weibo and posted their music video on it.

(Cover Mayday song “错错错“)

HKT, formed by three 90’s late young mans and had released 5 albums within 6 years in Vietnam. Although some of their songs has been on Vietnam chart but been criticized by local as “shitty music”.  However, they realized that China is a big market so they utilized the power of the social network (Weibo) by weird hairstyle in those music video that they covered other famous Asian artists songs and been insanely reposted by Weibo user for their friend to make fun on it. They successfully became the top search term at every Chinese website such as Baidu, Weibo, QQ and the hot topic of many forums, and became the new trend in China.

I still remember my China friend came and visited me last week, she suddenly mentioned about this band during one of our conversations and asked me to watch it through weibo because she thought those guys were crazy, weird and funny. How powerful was the word of mouth through social network, could leads a band or people been well known in a short period of time.

My conclusion is, if you want to enter China market, why don’t create a topic by become weird or acted weird so you could get Chinese people attention immediately and become well known then you could started to promote your own music to the audience in China such as HTK turn into normal looks after they had created the trend. However, you still needed luck and good timing such as some famous artist in Weibo repost your video. Anyway, Good Luck~

(Their current Korea Style)

Reference:

http://news.powerapple.com/ent_and_sport/2012/11/19/853009.html

Google Plus as a Marketing Tools for artist management

Mayday official on Google Plus had announced a very exciting news for their fans (included me!!!) that they are having a live performance at Google main office at California, USA and an activity ” Mayday takes you to Google”been organised for only Google Plus user will have the chance to win the flight ticket to USA through posting the creative photo. In the description of youtube, there is a good introduction for my favorite rock band- Mayday and the reason why they are famous!!!

After seeing the success of facebook platform, Google intend to create their own social network. After the failure of launching Open Social, they had launched Google Plus at 28th June 2011 and seems like they operated it pretty well by using the strong marketing strategy – collaborated with artist in different region that have huge fan base to become the spokesman of google plus by targeting their fan as potential google plus user and artist can get more benefit from managing the personal official website by interacting more potential fan from Google Plus user and increase reputation through worldwide, which creates a win-win strategy!!

For instance, in Taiwan, Mayday is the main spokesman who have an enormous fan database around the world and i am one of them that been attracted to join Google Plus. For fans, is not only about getting the latest information of the band but also the sense of achievement that we could do something for our favourite band. For instance,the official Google Plus of Mayday had announced that when the followers of Mayday Official Google Plus website had exceed 120,000, google will selected a fans and sponsor them to go USA with Mayday for their live performance in Google main office which is the activities i mentioned above; exceed 200,000 then Mayday will invited 9 fans from Google Plus and having a video chat gathering with them through Google Plus function- hangouts. This again created a win-win strategies by leads user familiar to the google plus function and also artist is building relationship with their fans.

As Vic Gundotra, the Senior Vice President of Engineering for Google, had announced a new milestone for Google+: 400 million registered users and 100 million monthly active users at 17th September 2012. Google Plus might have the potential to become the next Facebook or beyond it through their multi function and artist will do the tutorial for those function that create buzz!!! The amount of user may still increased and as the success story of artist get benefit from Google Plus such as Mayday, many artist can build their fan database might follow this marketing strategy path by building their own Google Plus Artist page. There are two website that provide good explanation that why google plus is a good marketing tools for artist and how to build the Google Plus artist page:

http://zero2illo.com/tips-on-google-for-illustrators-and-artists/

http://zero2illo.com/tips-on-google-for-illustrators-and-artists/

 

If anyone interested in Mayday, i have lots of information to provide!

Reference:

http://thenextweb.com/google/2012/09/17/as-predicted-google-passes-400m-registered-users-now-100m-monthly-active-users/

http://techorange.com/2012/04/19/google-power-up-plus-mayday-help-to-get-eyeball/