MIDEM:: Marché International du Disque et de l’Edition Musicale

Starting January I tried to schedule meetings with industry professionals attending MIDEM this year.  I emailed to participate in Rethink workshop, instead of participating in it, I got to volunteer and help out during the first day of MIDEM. About 30 successful music industry experts joined the workshop that was organized and executed by Allen Bargfrede and Emilien Moyon from Berklee College of Music. Those participating  were tasked with coming up with an innovative business idea for one of 5 artists presented to them that day. The workshop gave me the opportunity to network with some participants especially when I got to meet a past high profile business partner from my previous job whom I’ve only known via email.

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I also had an opportunity to help out at the Korean Pavilion throughout this year’s MIDEM. There were more than 30 companies who attended from South Korea and 4 artists/team scheduled to perform at the “K-pop Night Out”. After PSY’s success in 2012, I heard people got more and more interested in KPOP and that was evident with the various producers, songwriters, and labels from all over the world that came to the booth willing to do business with Korea. Adding to my surprise was the fact that the media wanted to do interviews with the Korean artists. It was nice to see the Korean booth crowded, filled with meetings trying to do business with all the companies, and people showing lots of interests in KPOP. 

I ran into a friend who were on a tour with me back in 2010! You meet everyone at MIDEM!  
I got a text from my parents who are in Korea currently saying they saw me on the news. And also an article was released in Korean with my name on it!, about how MIDEM is a “must go conference”, approximately 30 of Berklee Valencia students referring us as the future music business leaders. I feel proud about it J I even had the honor of translating and helping out Kpop artists which was a great experience and seeing them perform that night was even better. I was already a huge fan of Dynamic Duo but now I’m crazy about them.

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There were several sessions I attended, one of my favorites was “Artists Speak to Artists: Dynamic Duo and VIXX, Building an Artist’s Career”. As a person who is interested in A&R, I really enjoyed the Building an Artist’s Career session because they discussed the strategies they used to seek out artists or songs. One thing I took away was the important of someone working in A&R having a strong commitment when they discover someone who they really believe in. I think some of these key points really will stick with as I move on in my career. They are definitely simple points, but sometimes its easy to get lost in the music industry and lose sight of what you love about your job in the first place.

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The 15 hour bus ride there and back was rough and tiring but the “networking” during day & night mad it well worth it. To be honest, I did not really attend all the workshops or conference sessions I originally planned and promised myself to go on my planner, but I definitely met a lot of people and came back with a stack of business cards. With 2 awesome volunteer opportunities, few meetings (random and planned),interviews, translating, and being in a Korean news article, I think I had a productive time at MIDEM this year. 

Meet:: Chance (Mikey Kim) and Oneway

Oneway with Charm Park-Don’t love Your No More Cover(Craig David)

Chance (Michael Kim) is a 27 year old Korean American songwriter/producer/singer from Los Angeles, California. He went to Berklee College of Music and currently residing in Korea as one of the top producers/songwriter there. He became famous producing JYP Entertainment’s boy group 2PM’s R&B track “Like A Movie”, and then worked with Ichiro Suezawa, an engineer for Bruno Mars, who also went to Berklee College of Music with Chance producing few K-pop songs.

Chance said in his interview that he enjoys listening to D’Angelo, Prince, Stan Getz and João Gilberto and John Mayer.

Chance- Singing Live (Covers)

Chance actually debut as a group name One Way. It’s a contemporary R&B group and Chance was the leader & vocalist. Other members were Peter Hyun (Australian Korean) and Young Sky (Australian Korean). They were known for composing their own songs because not a lot of Korean artists do produce or write their songs.

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He now is a part of Double Sidekick, a producing team in Korea. Boyband, Girl group, R&B, Ballad, dance. All are done by them and they take over the chart now. And they won Songwriter Award at the 2012 Melon Award (this is like…billboard music award in the states)

One Way & Charm Park-Rainy Days ft Jun.K 2PM (English ver.)

Oneway’s music was based on hiphop and r&b, it’s fresh from the other korean artists that’s out there right now. I personally feel like Oneway as a group was super underrated. R&B is not a popular genre anymore in Korea, and for that reason, Oneway as a group is not performing together anymore. All members are more into producing songs for other artists…Other artists like boy groups and girl groups, which makes the producers make more money.

I do miss Chance a lot seeing him in a group as a leader of Oneway,  because I really like his voice. But props to him for doing his own thing, producing all current popular K-pop songs that’s out there. Not sure how much he enjoys performing on stage but he sure is making tons of money by producing and making songs for the renown k-pop acts…He has 13 #1 songs just in 2013!

CHANCE
Twitter: twitter.com/onewaychance

bonus.. this is one of my favourite tracks Chance produced in 2013.

Bumkey-Attraction ft. Dynamic Duo
Dynamic Duo is coming to MIDEM in February 2014!!

Meet:: Lydia Paek

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2NE1-Ugly (written by Lydia Paek, over 19million views)

Singer, Songwriter, dancer, choreographer, she does everything. Her name is Lydia Paek. I am currently obsessed with her. 24 years old Lydia is a Korean American from Los Angeles. She is the only female member from the Quest Crew, season 3 winning team from America Best Dance Crew, though she participated as a member of Boxcuttuhz for the 3rd season of ABDC.  She has been dancing since the age of fifteen, got into breaking, joined the team, and is one of the founding members of the Quest Crew.

 

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Quest Crew @ The Beat Down 2013

Boxcuttuhz Compilation

Lydia wrote songs for one of the most popular KPOP Girl groups, 2NE1, I love You, Ugly, etc. She had mentioned that she is not signed as an artist to anywhere, though she is hired just as a songwriter at YG entertainment. Lydia is working on her own mixtape currently. She is a big fan of Stevie Wonder, Jazmine Sullivan, Jamie Foxx, Prince, and list goes on. Her crew members describe Lydia as a very independent and confident girl. Right now, like I said before, I’m obsessed with this talent bundle. She has a great voice, knows how to write songs, fashionable, and on top of that, she can dance. All the fans she has are waiting for her music to be out and I would be one of them. 

Lydia Paek-Unthinkable Cover (Alicia Keys ft. Drake)

I am an independent type of person – one to strive for things. I want to accomplish so much in life and share it with people I love. I have been dancing for about 4 years, since I was 15 years old. A matter of fact, I was more of a dancer than a singer first. I really started getting into singing when I was in high school. I wish I had vocal lessons but never had the money to do so. I have achieved so much in life already and continue to do so. All I have to say is that, if you enjoy something – strive for it. Nothing is impossible. Just do it. See where it gets you, and keep trying. –Lydia Paek

Check out Lydia on twitter and Youtube!
Youtube: http://www.youtube.com/user/JUUKKES 

Twitter: https://twitter.com/thelyddz

Lydia Paek FT. Tablo-Suit and Tie Cover (Justin Timberlake)

Lydia Paek & Crush-Pusher Love Girl (Justin Timberlake)

Meet:: Jayesslee

Youtube Sensation “Jayesslee”!

 

Gangnam Style- PSY

 

 

Jayesslee is the group name of the two twins Sonia and Janet. The name is “Jay” for J and “Ess” for S and Lee, their last name. The girls are Korean but were born and raised in Sydney, Australia. Janice and Sonia started music in church and got influences from worship music.

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Jayesslee started posting their videos online in 2008, and the cover of “Officially Missing You” (17 million views) by Tamia boost their followers. Thanks to Youtube, their cover videos went viral and they are now number one most subscribed youtube channel in Australia by reaching one million subscribers.

Officially Missing You-Tamia 

 

With their popularity, they covered more songs like… Jessie J’s Price Tag (20million views), Maroon 5’s Payphone (38million views) . They uploaded PSY’s Gangname Style and it has more than 35 million views!!

Payphone-Maroon 5

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The girls have been performing at weddings, colleges and university shows. The duo flew to LA and had their first concert in 2010. Ever since then, they have had shows in the United States, Canada, and Asian countries like Thailand, Malaysia and Singapore. Their shows are not huge, but get sold out with more than 3500 fans. The girls are inspired to sing and perform about their personal experiences. They aspire to be artists who send out positive messages of hope and freedom through their music.

“We didn’t ever think our platform and success would reach to this capacity and popularity. It’s truly an honour and blessing to see so many fans and people all over the world accept us and admire our music. We thank all of you from the bottom of our hearts.” – Janice & Sonia

Janice and Sonia released few tracks on iTunes & Spotify as well with their studio recorded versions of Officially Missing You, Payphone, Dare You To Move and more.
I just love them. I can listen to them all day!

My favorite!

Dare You To Move- Switchfoot

 

Check out Jayeslee on Youtube, facebook, twitter and itunes! 

Youtube
Facebook
Twitter : @jayessleemusic 
Itunes

THE BARGAINING POWER OF DIGITAL PLATFORMS

It’s a matter of fact that nowadays listening habits are changing, provided that a big percentage of U.S teenagers, accounting for at about 64, are getting used to listen music on YouTube, rather than watching MTV. Well the thing is that the former uses the videos provided by the latter with a result much more appealing in terms of listenings and watchings, earning huge advertising revenues. Let’s think how some popular videos as Gangnam Style have increased massively the popularity of K-Pop, having been clicked milions of times. These figures clearly benefit the image of those acts in terms of marketing and brand value. However, in terms of songwriters/cowriters shares, the result is not great.

Infact, the income generated by streaming,  has been considerated moderated by artists and record labels, while on the other hand there has been a significant growth in terms of revenues for the owners of the recordings. Spotify, as revealed from an independent Swedish label called Hibrys, doesn’t recognize any revenues for musicians and also publishers/songwriters get a low share. However this tool advantages the labels, providing that it has become so popular within them.

In addition, Pandora has reducing his royalties commtiments, on a basis that the satellite radio pay less than 10% of their revenues in royalty payments. Well this is unfaire, also taking in consideration that in Usa artists don’t get paid for air play.

So let’save the songwriters, let’s think about a new business model that could reduce the bargaining power of labels and digital platforms !!

guardian.co.uk

http://www.guardian.co.uk/media/2012/oct/10/music-streaming-songwriters-youtube-pandora