A Pink Felt Tipped Pen

Brushing the dust off of the covers of that stack of Rolling Stones taking up space on your kitchen table, one falls to the floor and you pick it up. On the cover is some hi-res, glossy photo of some current musician, or, as the magazine has evolved, some other pop culture icon of the moment. They stare back at you, as bold-print typeface shouts article headlines at you. As interesting as they seem, you flip through and discover most, if not all, of them are written by men. Lester Bangs stands out as one of the most iconic rock critics of all time, spending his short-lived (figuratively and literally) career at

Lester Bangs stands out as one of the most iconic rock critics of all time, spending his short-lived (figuratively and literally) career at Rolling Stone crushing hearts of spiky-collared punks across the globe. Bob Boilen’s claim to fame is NPR’s music branch, particularly those Tiny Desk Concerts you can’t seem to stop watching on YouTube. You’ve probably heard Ryan Schreiber’s name thrown around– he’s the guy that made Pitchfork a thing to love/hate. The list goes on…

And sure, there’s Lisa Robinson as womankind’s claim to fame in the realm of music journalism, but aside from here, there’s not nearly as extensive of a list. While there are plenty of multi-talented female music critics out there writing for all of the publications and more that exist, the issue lies in that we don’t know their names.

And so, as an aspiring music journalist myself, I find that earth-shattering.

Of course, the writers that exist today are well worth their positions, male or female. We simply need some fresher faces for the latter. If women are to make any strides in the music industry, it all comes down to exposure. Musicians have to get discovered, executives have to pull out their claws- and the writers have to document it all. Talent lies within every facet of the music industry, but if none of the goings ons are being publicized, then are we truly making any new strides?

Women have to pick up their pink felt tipped pens, cross their Ts, and dot their Is in order to further break barriers in the music industry. Okay, they don’t have to be pink. Whatever their favorite color is. But I’m making it my personal duty to ensure there’s always a feminine perspective to be given. After all, without women, half of rock and roll’s greatest songs wouldn’t exist to be critiqued.

Until next time, always be yourself. Unless you can be Beyonce. Always be Beyonce. 1419269050tumblr_navcrsaZSl1s6nynxo1_500

Back to the “oldies*” !

newspapers

And so it seams I’m back to the oldies, my not-so-fan-of old Journalism!!! 🙂

So after readapting to our new structure at Disrupción Records, I was somehow back into trying to write interesting stuff, information worth reading but having in mind possible keywords in the content, as well as our beloved links.

LoisLaneI spent 5 years in Madrid -fortunately one of them back in Rome!- studying a double degree in Journalism and Audiovisual Communication. Five years. I do like journalism and on top of it, good journalists. People like Ryszard Kapuscinski have definitely been an inspiration at many different levels, but the degree -at least at my University- was a bit disappointing.

I’m sure that this fact influenced my decision to try and head for a slightly different path and walk away from my journalist days, but many years later it seams like I’m back to the 5 W’s and the inverted pyramid.

At Disrupción Records, we’ve started to dig into the communication strategy we’re going to follow, and the first steps are writing one short press release about the launch of the label, another one about the launch / showcase event, and a longer one with information about our four artists. As well as this, we’re planning and gathering all the information in order to have electronic press kits ready for every artist, including photos and videos.

So I was in charge of drafting possible press releases, which will be shaped further on as more details – such as our website – are ready. My first move was to grab a piece of paper and a pencil, to start brainstorming… And the first thing that came to my head was obviously the inverted pyramid and the 5 W’s:

  • Who is it about?
  • What happened?
  • Where did it take place?
  • When did it take place?
  • Why did it happen?

The only problem I had was actually finding the words in spanish, for I don’t frequently write in spanish anymore… which hasJournalism is

motivated me to start carrying my little notebook around once again! After dealing with the headline (remember: <10 words / <70 characters), the well known lead or opening paragraph, and the body, I did some research on potential communication agencies that might be a good solution to distribute all our content to the media, and reach a broader audience. This was also useful as I was able to update myself on the situation of these platforms nowadays.

The marketing team at Disrupción Records has also been working on finding and starting negotiations with potential venues for the launch event / gala we would like to do at the end of the semester.

brandjournalismThe website is still in the oven.. whereas the social media is already growing step by step! And regarding our estimated expenses, these are still being “estimated” in a very responsible way 😉

 

 

 

 

 

 

As always in Berklee College of Music’s Valencia Campus, weeks go by too quickly. This means we’ve got plenty of work to do and not that much time left. But it is always nice to go back in time, it helps you not forget what you’ve already learnt!

As always, I’ll close up with a related song ! ! !

Bob Ruzicka “Golden Oldie”

*Oldies: Radio format that concentrates on music from a period of about 15 to 55 years before the present day.