Countdown Top 9 Hip Hop Entrepreneurs of 2012: #8 NICKI MINAJ

The purpose of this blog is to inform the class of America’s “Top 9 Hip Hop Entrepreneurs of 2012” and the various business ventures in different industries that contributed to their individual successes.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #8 NICKI MINAJ

Name: Onika Tanya Maraj

Stage Name: Nicki Minaj

Age: 28

Forbes Hip Hop’s Top Earners List: #8 of 9

How Much??? $15.5 MILLION

Surprised?

So am I.

Don’t get me wrong, musically she is arguably the best female Hip Hop artist of all time. She has definitely earned her stripes in the game by being the first female solo artist (under Cash Money Records) to have seven singles on Billboard Hot 100 at the same time plus six BET Awards, two American Music Awards, two MTV Music Awards, and Billboard’s 2011 Rising Star Awards … all in just two years – kudos to her.

But come on, Nicki Minaj as the 8th most successful Hip Hop Entrepreneur of 2012?

I had to check for myself, and here’s what I found:

1. Fashion Industry: She signed a multi-million dollar endorsement with ADIDAS for their Fall/Winter 2012 marketing campaign, in collaboration with Jeremy Scott.

Source: http://hiphopwired.com/2012/04/12/cake-nicki-minaj-inks-adidas-endorsement-deal-photos/

2. Cosmetic Industry: Nicki is also endorsed by MAC Cosmetics, with her own MAC Lip Stick line (which made over $250,000,000!!!)

Source: http://mog.com/blog_post/content/4125/2534654

3. Beverage Industry: She signed a SEVEN-FIGURE endorsement with Pepsi to market and launch their new Pepsi product, POP.

Source: http://www.hollywoodreporter.com/news/nicki-minaj-signs-seven-figure-301715

4. Cosmetic Industry: OPI Nail Polish endorsed Nicki’s launch of her first nail polish collection.

Source: http://rollingout.com/entertainment/nicki-minaj-launching-her-first-opi-nail-polish-collection

5. Toy Industry: She has her own Barbie Doll made by MATTEL (though only for charity, still a big accomplishment for her brand)

Source: http://www.billboard.com/news/nicki-minaj-barbie-doll-a-very-major-moment-1005603722.story#/news/nicki-minaj-barbie-doll-a-very-major-moment-1005603722.story

On top of all that, Nicki Minaj also has her new clothing line coming out soon and will also serve as a judge on the 12th season of American Idol starting this January.

Wow, who woulda thunk?…

So after doing a little bit of research, I was sold – coming in with $15.5 Million, our “Hip Hop Barbie” Nicki Minaj has automatically earned her spot as the 8th most successful and influential hip hop entrepreneur of 2012.

(In a couple days, I will post up #7! So please stay tuned! Let’s count down to #1 together!)

By: Aaron Kim (Duke)

Other sources: http://www.forbes.com/special-report/2012/0905_hip-hop-cash-kings.html

(awards source: wiki)

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Countdown Top 9 Hip Hop Entrepreneurs of 2012: #9 EMINEM

Image(Picture source: wir.skyrock.net)

The purpose of this blog is to inform the class of America’s “Top 9 Hip Hop Entrepreneurs of 2012” and the various business ventures in different industries that contributed to their individual successes.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #9 EMINEM

Name: Marshall Bruce Mathers III

Stage Name: EMINEM

Age: 39

Forbes Celebrity List: #71 out of 100

Forbes Hip Hop’s Top Earners List: #9 of 9

How Much??? $15 MILLION

What more could you ask for from a guy who sold over 32 million copies in his music career and has 13 Grammy’s under his belt? Nothing.

But Eminem decided to add to his already impressive resume by starting his own record company in 1999 called Shady Records and signing big-time acts such as D12, 50 Cent, Royce Da 5’9, Joe Budden, Slaughterhouse, and Joell Ortiz (just to name a few). In 2002, he took the film industry by storm, playing a leading role in a feature film called 8 Mile. The film grossed over $242,875,078 and won an Academy Award for “Best Original Song.” In 2003, Eminem made a huge splash in the fashion industry with his brand and clothing line, Shady Ltd., making an instant impact on urbanwear. (Shady Ltd. was eventually acquired by Rocawear, Jay-Z’s clothing line.) He also created his own radio channel, Shade 45, which first aired on Sirius XM Radio in 2004, featuring different hip hop artists and DJs while giving a platform for Eminem to connect with his fans all around the world. The popularity of his channel has been growing ever since.

Today, although he is not as active as before in front of the camera, he has been working fervently behind the scenes on many different projects as a music producer. He also announced in July 2012 that he was currently working on his 8th studio album that will be released sometime in 2013. He has made special cameo appearances in different films and television series such as Funny People and The Entourage.

From music, to movies, to TV and fashion, Eminem has made his an everlasting mark in the entertainment industry – easily placing him as the 9th most successful and influential hip hop entrepreneur in the year of 2012 with $15 Million.

(In a couple days, I will post up #8! So please stay tuned! Let’s count down to #1 together!)

By: Aaron Kim (Duke)

Sources:

http://www.forbes.com/special-report/2012/0905_hip-hop-cash-kings.html

http://www.forbes.com/profile/eminem/

http://www.entreceleb.com/2011/10/eminem-business-cypher.html