Meet:: Jayesslee

Youtube Sensation “Jayesslee”!

 

Gangnam Style- PSY

 

 

Jayesslee is the group name of the two twins Sonia and Janet. The name is “Jay” for J and “Ess” for S and Lee, their last name. The girls are Korean but were born and raised in Sydney, Australia. Janice and Sonia started music in church and got influences from worship music.

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Jayesslee started posting their videos online in 2008, and the cover of “Officially Missing You” (17 million views) by Tamia boost their followers. Thanks to Youtube, their cover videos went viral and they are now number one most subscribed youtube channel in Australia by reaching one million subscribers.

Officially Missing You-Tamia 

 

With their popularity, they covered more songs like… Jessie J’s Price Tag (20million views), Maroon 5’s Payphone (38million views) . They uploaded PSY’s Gangname Style and it has more than 35 million views!!

Payphone-Maroon 5

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The girls have been performing at weddings, colleges and university shows. The duo flew to LA and had their first concert in 2010. Ever since then, they have had shows in the United States, Canada, and Asian countries like Thailand, Malaysia and Singapore. Their shows are not huge, but get sold out with more than 3500 fans. The girls are inspired to sing and perform about their personal experiences. They aspire to be artists who send out positive messages of hope and freedom through their music.

“We didn’t ever think our platform and success would reach to this capacity and popularity. It’s truly an honour and blessing to see so many fans and people all over the world accept us and admire our music. We thank all of you from the bottom of our hearts.” – Janice & Sonia

Janice and Sonia released few tracks on iTunes & Spotify as well with their studio recorded versions of Officially Missing You, Payphone, Dare You To Move and more.
I just love them. I can listen to them all day!

My favorite!

Dare You To Move- Switchfoot

 

Check out Jayeslee on Youtube, facebook, twitter and itunes! 

Youtube
Facebook
Twitter : @jayessleemusic 
Itunes

Gangnam Style : First video to reach 1,000,000,000 on youtube?!?

Gangnam Style is now officially the most viewed video on youtube. As I am writing this post, there is a war of comments happening on youtube between Gangnamstylers and Beliebers… Apparently Psy just passed Bieber somewhere around 803 million today. Hold on a second, last time I check this video a few weeks ago I thought it was around 500 million. How did Gangnam Style grow so fast? Is it really going to be the first video to reach 1,000,000,000 views?!? Let’s take a look at the charts of the top 3 most viewed videos on youtube.

3rd with 624,277,481 : Jennifer Lopez – On The Floor ft. Pitbull

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Amazing score with over 600,000,000 for Jennifer Lopez but this video is 1 year and 8 months old. It will still take about a year to reach a billion.

2nd with 803,697,418 : Justin Bieber – Baby ft. Ludacris

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This video is 2 years and 9 months old. We can see that the curves of Lopez and Bieber are pretty similar and slowly decreasing.

1st with 805,158,668 : Psy – Gangnam style (강남스타일) M/V

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This video however is only 4 months old! After going through an amazing rise of views in August, this curve is heading straight to 1 billion! Psy is getting roughly 9,000,000 views per day with his hit song. If that rate remains constant, he will reach a billion views in less than 1 month. Actually when I started writing this post about 2 hours ago he was around 803 million, and now when I’m ending this post he’s around 805 million. This world is crazy. Some people say that Psy will be a one hit wonder. Well with this world record he’s about to reach, it’s going to be a while before we forget him…

Are we at a stage where Asian music is going to become internationally more popular than western music?

New trend in China, V-pop?!

Recently, Vietnam band- HKT made a cover of a Maydays’ song but sang in Vietnamese called “错错错” had successfully replaced the song “Gangnam Style” by Korean singer PSY. They created a buzz at China biggest social network- Weibo (3 billion users) due to their weird hairstyle and been well known in China just within a week after they sign up the Weibo and posted their music video on it.

(Cover Mayday song “错错错“)

HKT, formed by three 90’s late young mans and had released 5 albums within 6 years in Vietnam. Although some of their songs has been on Vietnam chart but been criticized by local as “shitty music”.  However, they realized that China is a big market so they utilized the power of the social network (Weibo) by weird hairstyle in those music video that they covered other famous Asian artists songs and been insanely reposted by Weibo user for their friend to make fun on it. They successfully became the top search term at every Chinese website such as Baidu, Weibo, QQ and the hot topic of many forums, and became the new trend in China.

I still remember my China friend came and visited me last week, she suddenly mentioned about this band during one of our conversations and asked me to watch it through weibo because she thought those guys were crazy, weird and funny. How powerful was the word of mouth through social network, could leads a band or people been well known in a short period of time.

My conclusion is, if you want to enter China market, why don’t create a topic by become weird or acted weird so you could get Chinese people attention immediately and become well known then you could started to promote your own music to the audience in China such as HTK turn into normal looks after they had created the trend. However, you still needed luck and good timing such as some famous artist in Weibo repost your video. Anyway, Good Luck~

(Their current Korea Style)

Reference:

http://news.powerapple.com/ent_and_sport/2012/11/19/853009.html

THE BARGAINING POWER OF DIGITAL PLATFORMS

It’s a matter of fact that nowadays listening habits are changing, provided that a big percentage of U.S teenagers, accounting for at about 64, are getting used to listen music on YouTube, rather than watching MTV. Well the thing is that the former uses the videos provided by the latter with a result much more appealing in terms of listenings and watchings, earning huge advertising revenues. Let’s think how some popular videos as Gangnam Style have increased massively the popularity of K-Pop, having been clicked milions of times. These figures clearly benefit the image of those acts in terms of marketing and brand value. However, in terms of songwriters/cowriters shares, the result is not great.

Infact, the income generated by streaming,  has been considerated moderated by artists and record labels, while on the other hand there has been a significant growth in terms of revenues for the owners of the recordings. Spotify, as revealed from an independent Swedish label called Hibrys, doesn’t recognize any revenues for musicians and also publishers/songwriters get a low share. However this tool advantages the labels, providing that it has become so popular within them.

In addition, Pandora has reducing his royalties commtiments, on a basis that the satellite radio pay less than 10% of their revenues in royalty payments. Well this is unfaire, also taking in consideration that in Usa artists don’t get paid for air play.

So let’save the songwriters, let’s think about a new business model that could reduce the bargaining power of labels and digital platforms !!

guardian.co.uk

http://www.guardian.co.uk/media/2012/oct/10/music-streaming-songwriters-youtube-pandora