#Instabuy: the Future of D2F?


In a week you’ll be able to twitter your Instagram and “retweet” someone’s Facebook link and share your Spotify playlist to your followers on Soundtracking and then use Chirpify to buy something you heard about on Facebook through either your Instagram or Twitter by sending one hashtagged word:  #buy.  You’ll be busy.

To any artist who engages in Direct-to-Fan marketing and commerce, this must come as welcome news.  The massive Facebook/Instagram merger is only one of many integrations currently forming and getting the kinks worked out of them.  By the time they reach you these apps will be so seductive it’ll feel like the stripper is paying you for a lap dance.

But what’s the catch?  Hopefully none.  Chirpify was purchased by Twitter a year ago for 1.7 milllion and has been a way to ‘in-stream’ purchase items, tickets or tracks immediately from the viewing of one post.  In a few days, it will also be scanning Instagram for its prompt, #Instasale, with the next necessary portion, $(amount).  So you want to sell last minute tickets to your show for for $10 tonight?  Post a photo on Instagram, or Tweet it, put those hashtags in, and Chirpify will set up an account for you.  Let the buying begin!  Say you want to rock out at said show?  As a customer, a #buy response will send you to set up a Paypal account, (only this one time, don’t panic), then you can finish up.  The next time you are so inclined, you wont have to do anything to #buy.  You already did it by pressing ‘share’ or ‘tweet’.  As Chirpify CEO Chris Tero explains,  they want it to be “dead simple”.  That’s it.

But I have to ask:  why haven’t direct sales through social sites and apps really taken off?  It hasn’t, right? Am I missing something?  The possibilities here are endless and the work is done for you.  (Did I mention that as the seller, there is literally only one step you must take before you post so they can begin the commerce?)  As fans get more comfortable with the concept, it’s ultimate acceptance could be a game changer for artists.  Hey, this track is ready; let’s sell it.  Now.  There is also a fundraising option.  Just change the magic word to #Instafund.  A band could get the money together, then give the product right back to the fans. 

But you can stick with Facebook if you have a desk job and like to watch your friend’s brats grow up.  Next, I’ll tell you how Soundtracking has make my head explode.  Get  a squeeegie, because my brain matter went everywhere.