The Grey Album: A Precedent For This New Music Era

 

 

As the color of the Album “Gray” I can say there is not white and black opinion. It is very difficult to set a clear point of view because the historic moment and the parties involved in the case. It depends on which side of the battlefield you are.

One side is those involved in the control of the digital distribution, the owners of the most important music catalogues, and those engaged with music copyrights (record labels). On the other side, there are the new artists seeking to take advantage of new technologies and social media and use them creatively (Danger Mouse, Remix Dj’s and supporters).

 

In 2004 Danger Mouse released “The Gray Album”, a 12-song set containing mash ups of samples taken from the Beatles “White Album” and the Jay-Z’s “The Black Album”. This was the first time someone used the Beatle’s samples without legal authorization. Although Mouse is using a small part of different samples he intended to produce a sound that directly relates the original Beatle’s songs. For instance in the song “What more can I say” he uses the original recording of the song “While My Guitar Gentle weeps” as the base of the song and the original chorus.

 

 

Mouse didn’t have the right to use these samples but he was aware that he needed the permission from EMI and Capital Records to use the Beatles recordings. He knew he was infringing multi-copyright legislation. At the beginning Mouse was only sharing this material with friends and his DJ colleagues, but once this had been shared with 3,000 people the work began to be copied and followed by a bigger number of fans.  EMI tried to stop the distribution of this album asking Mouse to “cease and desist”. They asked Mouse to pull out the album from the market but it was almost impossible due to the big number of illegal downloads on Internet taking place through peer-to-peer file sharing. On top of this, the Rollin Stone Magazine and the New Yorker had profiled the album and provided it with tons of publicity that made it even more sought after. The album was so successful it won the Entertainment Weekly award as Album of the year.

 

Although I am generally in favor of sampling, it is impossible to deny that Mouse did indeed take an essential copyrighted sound for his mash ups. Here is the example of the song “99 problems” that deliberated use the drums breaks, electric guitar, background voices of “Helter Skelter”.

 

 

The supporters of the project ignored EMI’s notifications arguing the fair use of sampling and started an unprecedented cyber activism. This reaction brought global awareness of the cyber, cultural and political protest in relation to music. The activist group Downhill Battle promoted the sharing of the album. On February 24, 2004 more than a hundred web sites allowed the free but “illegal” download of the 12 tracks.  Within 24 hours more than 100,000 downloads were done which is the equivalent of one million tracks. This day was known as the “Grey Tuesday” and both downloads and the weblogs helped to spread the word and support for the Grey Album.

 

In reaction to this movement, EMI letters to the web sites in order to stop the action taking place online saying that all who participated were potentially facing the risk of being sued by EMI. Although this did not happen and there are no suits against users or websites, nowadays some of the pages expose a legend about that on their main sites.

http://criticalcodelsbu.blogspot.com.es/2010/03/re-grey-album.html

http://whatisfairuse.blogspot.com.es/2008/03/dj-danger-mouses-grey-album.html

At the end, Sony/ATV didn’t want to take Mouse to court, as this would mean a large and expensive legal battle. Firstly, they would need to analyze how much of the original tracks of Lennon-McCartney and Harrison where used in each song of the Grey Album. Secondly, if they want to sue the protestors they would need to engage in a case-by-case scenario, which would have no beginning or end given the huge amount of people that were part of this process.

 

 

 

Amazingly the ex-Beatles Paul McCartney and Ringo Star are not opposed or at least they didn’t react against the Gray Album. It was until 2011 when Sir Paul McCartney said that he is a supporter of sampling and Mouse creations. In the case of Jay-Z and Roc-A-Fella Records, they didn’t want to get legally involved in the case. Jay-Z, as we all know, has been using many remixes in his albums for which it would be contradictory for him to be part of this case.

Mouse didn’t ask for the right use of the samples he smashed up. Based in this situation he was committing copyright infringement no matter how many copies he wanted to release. In my point of view The Gray Album changed the music industry and the way all the digital distributors understand copyrights. It became a new way of think in creativity. As Danger Mouse said in the  “Alternative Freedom The movie” (min 1:02:20) when gives his opinion about copyrights: “ Maybe it change the people perception about how they thought about rock ‘n roll music, or The Beatles and hip hop, Jay-Z…  it is just perception.

 

New App for Jazz Aficionados

 

A brand new app for Ipad was launched by Blue Note Records and developed by Grooveburg. This allows to keep jazz fans enjoying all the traditional standards from the past collections just for a affordable monthly fee of  $1.99. In addition they could share with friends their favourite songs creating group discussions and sending feedbacks. New tracks apart from an initial catalogue of thousand songs will be downloaded once they submit.

The main business idea has been provided thank’s to the partnership with Echo Nest and is the first to be commercially released through OpenEmi. Grooveburg will take care of designing and building stunning app, while Emi will provide licensing, distribution services. The president Don Was says that this is an incredible opportunity to create connections between label’s music and fans around the world.

The aim of the blogging is to propose new business models that can implement ways of communications between music listeners within a  certain nieche.

Black and White Makes Grey

“When you hear a riff similar to your own, your first feeling is ‘rip-off.’ After you’ve got over it you think, ‘Look at that, someone’s noticed that riff’… Imitation is the highest form of flattery!”
– Paul McCartney

Chances are this is old news to a lot of people, but I just heard about it yesterday so I’m betting there must be some people out there as oblivious as me. In 2004 a man by the name of Brian Burton, or more commonly known as DJ Danger Mouse, released an album called the Grey Album. There are a few remarkable things about this album I would like to outline in this post.

Content

The Grey Album is a mashup between an a capella version of Jay-Z’s iconic Black Album and the Beatles’ timeless White Album. The Grey Album is more than just a slovenly thrown together mash up of the two albums, it is a complete breakdown and reconstruction of the music that creates something completely unique and different. Doing something like this is not easy, it takes enormous amounts of vision, skill, and talent. When listening there are parts where it is hard to believe that what Danger Mouse is creating came from only the two albums and no other outside sources or samples.

Context

Danger Mouse has done something in 2004 that I believe is still far beyond our times even today. What is essentially being proven through this album is that recreating is in fact creating something new (hence black and white makes grey). And even further by that notion, that computers can be used as a tool to create music. Another way to put it would be that computers are valid and useful musical instruments that through mash-ups can most definitely be used to “promote the progress of useful arts.” Though the a capella version of Jay Z’s Black Album was released with the intention for it to be remixed, Danger Mouse did not have permission to use the work from the White Album. Within the context of copyright law this album was illegal and due to its popularity and hype, EMI ordered its distribution to be terminated. This album is ahead of its time both technically and in context with the legal boundaries it crossed. What I mean by that is that in the very near future, it is my belief that those legal boundaries will not exist. After all, the album did “promote the progress of useful arts”.

Concomitants

The album left a legacy.  It influenced some controversy with the law through an event not directly affiliated with Danger Mouse that was known as “Grey Tuesday”. On February 24th 2004 an activist group by the name of “Downhill Battle” organized an online protest. This was a protest against EMI’s attempts at halting the distribution of the album, as well as a general act against the structure of the music industry. Several free copies were released on over 170 websites to promote the idea that artists should be free to sample. Over 100,000 copies of the Grey Album were downloaded that day alone. Even more pertinent to creativity, the Grey Album inspired musicians all over the world to create several new mashups of Jay-Z’s music with artists including Radiohead, Metallica, Weezer, Wu-Tang Clan and others alike.

Whether or not record companies agree with sampling and remix, it is a large part of the future of music and it is important for music intermediaries to understand this. Changes in the law are most likely right around the corner and this means a world of both difference and opportunity in management, publishing, promoting and especially lawyering.

Phillip Richard