Apple buying Beats Electronics! Good Move?

Apple’s biggest acquisition till date is the Beats electronics, which started off with headphones and now have diversified to car systems and home electronics, is all set to be acquired by Apple for 3.2 billion $. A good move? I don’t think so!

Beats now also are expanding into the music streaming platform and that is the main reason for the Apple for the acquisition. What changes will apple bring into the hardware of the Beats electronics product is still a mystery.

“They are buying into the future and the future is going to be streaming and subscription,” said Jon Irwin, former president, Rhapsody Inc.

What i do not understand is why cannot Apple invest the same of into iTunes and diversify into streaming? Even the hardware of Beats is not well respected and reputed!

Steve Jobs, never believed in such take-overs and acquisitions,  i think Apple needs him back from the other side!!

What future holds for Beats Electronics after the acquisition, is still not told about!


Countdown Top 9 Hip Hop Entrepreneurs of 2012 MY FINAL THOUGHTS/WRAP-UP

Countdown Top 9 Hip Hop Entrepreneurs of 2012 MY FINAL THOUGHTS/WRAP-UP

Just to refresh our minds, here is the quick rundown of our top hip hop entrepreneurs of 2012 according to Forbes “Cash Kings of 2012”:

  1. Dr. Dre – $110 Million
  2. P. Diddy – $45 Million
  3. Jay-Z – $38 Million
  4. Kanye West – $35 Million
  5. Lil Wayne – $27 Million
  6. Drake – $20.5 Million
  7. Birdman – $20 Million
  8. Nicki Minaj – $15.5 Million
  9. Eminem – $15 Million


The reason why I chose this topic for my blog: As a future entrepreneur in the music/entertainment industry and also a big fan of hip hop music, I thought this (blogging for our artist management class) was the perfect opportunity to research about hip hop entrepreneurs and their different entrepreneurial business ventures.

My favorite entrepreneur on the list: No disrespect to Dr. Dre and his ridiculously successful business venture with his Beats by Dre headphones, but I thought overall Jay-Z had the most diverse and long-term growth potential portfolio. His partnerships with the Brooklyn Nets, New York Yankees, Live Nation and Duracell (just to name a few) are unparalleled and I can only imagine where his next investments will be. I honestly think Jay-Z will be able to top both Diddy and Dre in the next couple years.

And speaking of Jay-Z, I wanted to share a quick little video of a cute grandma not recognizing who the $475 million man is on the subway next to her: .

Who I see making top 9 next year that is not on the list: Although Forbes has him listed at number 15 this year with $7.5 Million, I honestly think Curtis Jackson, also known as 50 Cent or Fiddy, is never out of the equation. He actually lead the entrepreneur list back in 2008 ( with $150 Million, so knowing him, he is bound to make some big moves this coming year. Also, one of the main reasons why I chose 50 Cent is because word on the street says he traveled to Dubai this year to sell his new SMS wireless headphone product that is nearly indestructible. Of course, that is not the only reason why I chose Fiddy, but I see (expect) great things ahead for this former G-Unit member. Here is the link to his newest business venture:

Last words: Once again, thank you taking this 10-blog journey with me. I hope you found my blogs somewhat entertaining, interesting and/or resourceful to you.

And if you’re new to my blog, please check out my previous detailed blogs on each of the top 9 hip hop entrepreneurs of 2012.

*Please remember to like, comment and share my blogs with others!

Thank you.

By: Aaron (Duke)

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #1 DR. DRE

The purpose of this blog is to inform the class of America’s “Top 9 Hip Hop Entrepreneurs of 2012” and the various business ventures in different industries that contributed to their individual successes.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #1 DR. DRE

Name: Andre Romelle Young

Stage Name(s): Dr. Dre

Age: 47

Forbes Hip Hop’s Top Earners List: #1 of 9

How Much??? $110 Million

Yes! If you haven’t guessed it already, topping Diddy (last year’s Forbe’s “Cash Kings” chart leader), Jay-Z and Kayne this year, the most successful hip hop entrepreneur of 2012 is Dr. Dre!

What’s really surprising is that compared to the other entrepreneurs who have multiple streams to increase their revenue, Dr. Dre really only had one this year, a source that generated more than double, almost triple, the amount of Diddy’s earnings (#2 on the list)! Now THAT’S impressive if you ask me!

Beats by Dr. Dre

In July 2008, Dr. Dre released his brand of headphones, Beats by Dre, which was made by Monster. Their marketing and PR team did an excellent job advertising and promoting their different headphone products. From sports athletes to artists to brands, Beats by Dre made sure that these influential figures in the society were rocking the company’s personally customized headphones – turning the brand into a must-get fashion accessory.

 Here are some examples of different celebrities rocking Dre headphones:

  1. Great Britian’s 2012 Olympic team customized Beats headphones – Cullen Jones Source:
  2. Lebron James.
  3. Lil Wayne with his own line of Beats by Dre Source:
  4. Mr. Beiber got into the action also! Source:
  5. Katie Holmes even!                                                   Source:

Hewlett Packard also saw this as a huge opportunity and decided to partner with Dr. Dre to make a new laptop called HP ENVY 15 Beats limited edition this year, which includes Beats Audio inside the laptop and a Beats by Dre headphone on the side. The commercial’s actually pretty hilarious:

It’s evident that Beats by Dre is more than just a headphone; it’s a brand that plays a huge role influencing all parts of the entertainment industry. Thus, recognizing this potential, a Taiwanese electronics company HTC paid $300 million for a 51 percent stake in Dr Dre’s headphones operation last year. Link:

Giving Dr. Dre an enormous payday…pocketing more than $110 million dollars.

And you wonder why the most anticipated album of the decade “Detox” hasn’t been released yet… He was busy making $110 million!!!

Congratulations to Dr. Dre for his successful venture and coming in at #1 most successful and influential hip hop entrepreneur of 2012.

Please tune in again to my final blog, as I give my final thoughts of the entire wrap up the entire journey.

By: Aaron Kim (Duke)

Extra source:

*Sources are provided within the post.