THINKBAND 2: Be a 121 musician and start making money NOW.

If you liked the idea of TICKSTAGE from my last post (https://intermediaries.wordpress.com/2012/09/28/thinkband-open-think-tank-for-the-music-industry) but thought that it would be only possible to reach for rich investors or wealthy entrepreneurs well, this time I’ll be discussing about a very simple idea, affordable for most musicians: 121 strategy to sell your music directly to your client’s needs.

But let’s focus on the problem set first:

PROBLEM

Bands aren’t making (enough) money. The times of playing in big arenas are part of the past. And we all think: wouldn’t it be nice to receive a fair amount of money just like any other job? But wait, what if you start working with your band as a real job? For example, freelance designers work their $·”$ses off to get paid, and they usually start making projects for their friends, relatives and network in general. Now, what if people pay for something they really, really want to hear from you? If you have a band with very TALENTED musicians on board continue reading, if you are not sure GET some good musicians first and continue reading…

IDEA

Some basics to get birth to the idea: people love seeing themselves in multimedia content that is RELEVANT for them, some of these contents are special occasions as birthdays, weddings, welcome parties, you name it. That is no other than creating EXPERIENCE. Now, everyone is talking about brand experience but just a few brands had been able to develop 121 marketing, with name and surname products or campaigns on it. BUT, actually musicians can do it in a very clever, creative way.
So here’s the idea: make your friends your first clients, pick 5 of them and charge $50 to make the song they NEED to accomplish something, for example a guy that wants to apologize to her girlfriend but doesn’t know how, or a girl that just wants to say something but is not sure about how to say it, or even a couple that want to make their recently born baby a very special song. You new clients will have the right to pick the subject and MAYBE some lines for the lyrics, the music should be ENTIRELY yours and your friends should know about it, obviously they have to like the kind of music you are doing. Then you can make multimedia content in Youtube (about 1 day of work with iMovie and some photos or videoclips your clients can facilitate) and the people for whom you made it will take care of getting it viral: they will share it everywhere with everyone.

RESULTS

Now you made $250 for this experiment. In worst cases you’ll feel it’s not your thing but still earned some cash to get new lovely gear. In best cases you’ll find that more and more people is getting into your proposal of custom made music (thanks to viral factors) and you’ll have a lot of work and nice amount of money by the end of the month, that is what it’s all about right?

Note: his is a think tank post series to get your mind outside the box, not a secret formula. This ideas MAY work if you develop them with ideas of your own.

THINKBAND: OPEN THINK TANK FOR THE MUSIC INDUSTRY.

This post series will discuss some ideas to help musicians, music entrepreneurs and managers think outside of the box and take creativity as their main tool. The first post will present is a business idea I had 2 weeks ago that I’d like to share.

TICKSTAGE: YOUR TICKET TO PLAY ONSTAGE

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Problem: musicians beg to play live when they are starting out, even if they have a high quality as performers there are some facts they have to deal when trying to get a deal with a venue:

1-    High costs of a personal manager and booking agent.

2-    No contacts or known network to make a deal with a venue.

3-    Dissonance with the music the venue they are trying to reach (ex: a punk band playing in a jazz club)

4-    No strategic plan on touring, just isolated gigs.

So here’s the idea: create a web portal designed to give musicians the change to play live WHERE they want, WHEN they want and WITH whom they want (5 acts per night), the mechanic is similar to Groupon. Musician’s can register for free on TICKSTAGE and look up for venues to play for a minimum rate (small bands $300) or (mid sized bands ($500), they can filter the area they want to play, the preferred style of music and the day they want to play, charges can apply depending on the day chosen (weekend, holidays, etc).

Also, they can taylor make a TOUR PLAN for a flat rate, strategic planning for this service is free when signing for 10 or more gigs (ex: local tour, 10 concerts for $2000, the band will have $1000 in return from TICKSTAGE if the past concerts had 50% of positive reviews from the venues).

TICKSTAGE can start by building a 50+ database with local venues, first local, then regional, then global. These venues will benefit by getting their night spaced filled up every day, with the band’s payment in advance. The venues could have the right to pre-select each band without having to actually listen then, TICKSTAGE could confirm the band’s quality by giving 4 or 5 stars, 3 stars or less will depend on the venue’s taste. 90% of the band’s payment will go to the venues, while 10% will go to TICKSTAGE.

COMPETITORS

–       Reverbnation/live nation: just promotion, not real deals with venues.

–       Nuevostage: the most similar, but “only a few” get to play, and just in empty spaces (probably w/no people as well –too early, too late-).

–       Girando por Salas: supports bands that want to play live, but it’s contest-based, just a FEW get the chance to play live.

–       Bands in town: just informative, descriptive, no interaction for bands, just for fans (no room for beginners)

Some basic SWOT to consider:

Strenghts: unique service

Opportunities: thousands of unsigned artists/venues (make exclusivity contracts with them)… hundreds of opinion leaders.

Weakness: initial investment

Threats: big companies could copy this model without giving EVERY band the chance to freely play live wherever they want.

Investors invited…