This past friday we, as a class of 20 something students, took-on the task of shortlisting some of the applicants to the very first Berklee College of Music Valencia Campus Record Label (buzz-wordly named Disrupcion). The total of applicants neared the 30s, and the number of songs approximated 100, while the time we were given to accomplish the task was of about a couple of hours. So as one can imagine, and as expected, this daunting task proved to be challenging.
I’ll spare you the details but the boiled down summary is that without a concise idea of the sound we are looking for, and with a class composed of music-oriented students with a plethora of diverging musical tastes and listening habits, a show of hands was the most appropriate way of reaching a consensus on talent.
We all pulled through in the end anyway, and came up with an interesting list of 12 artists. In my opinion, the shortlist shows an array of styles that could have been diversified a little more given some of the ridiculously gifted people we are lucky to have on campus, but I’m still thrilled with what we came up with and especially what was achieved as a class – and democracy seems to be the last thing withholding us from behaving like apes, so let’s not give it up for the sake of personal taste. Despite my never-ending scepticism, I have to admit that I’m genuinely quite excited at the idea of being a part of this. Especially given some of the artists that were selected on to the following step.
Next step is the audition process. We have designed a series of questions that we have presented to the artists for them to prepare in advance. We have also requested additional information such as press kits or videos, if available. This way we can have a series of quick ten-minute interviews that should allow us to find the artists we are looking for.
The cynical part of me believes that we should have probably interviewed ourselves first to define what it is that we are looking for (amongst other things). But gut-feeling seems to be the trend (panelists from MIDEM can back me up on this one) so let’s just do it like the big dogs and play it solo within a team.
I leave you with this fine tune that should help you get your day started, if it hasn’t already.