Chvrches, Bieber, and Indie Cred

Scottish electronic band Chvrches has been known to flirt with modern day chart-toppers, some of which–on paper–should clash with their signature 80’s synthpop aesthetic. These include the likes of Justin Timberlake, Rnb singer, Janelle Monae, and the even the pop band, HAIM. Recently, Chvrches has taken a bigger risk than ever before in taking a stab at music’s most controversial tween heartthrob turned public urinator turned, well, actually, pretty respectable Rnb-tinged pop vocalist. Some of you might be asking, what do you mean?!?! No, that’s actually the name of Bieber’s newest single, “What do you mean”:

The song features an impressive vocal performance by Bieber juxtaposed against some airtight production. In adapting the tune to 808’s and saw wave samples, intentional or not, Chrvches, a well respected indie act have given Bieber their seal of approval. So, in conclusion what does this mean? Well, on one end this is just a really cool cover that any lover of pop music can listen to over and over again. But looking at the larger picture, Bieber may have just earned himself some legitimate credibility within a community of indie music fans who have previously written the singer off as the music industry’s village idiot. Watch the rendition as well as the band explain their new found love for Bieber below:

Artist Match Up of the Week: Broods vs. Say Lou Lou

This weeks artist both have something in common, and that is that both are made of up sibling duos.

First Up…

Name: BROODS

Sounds Like:  The XX , Ellie Goulding,CHVRCHES

Label: Unsigned

Website: https://www.facebook.com/broodsmusic

Broods

BROODS is a brand-new brother-sister duo from Auckland, New Zealand. Georgia and Caleb Nott have recently released their debut track,  “Bridges”. Georgia has a sweet vocal tone similar to that of Ellie Goulding and Caleb’s progressive production is definitely note worthy.

MTV’s Noteworthy Blog states:

“On “Bridges,” Georgia plays simple repetition to the band’s strength, breathlessly chanting variations of “Now I’m burning all the bridges/ Watching it go up in flames” throughout. The result is like some brilliant cross between CHVRCHES and Ellie Goulding — a mellowed-out take on Physical Therapy‘s “Drone On” featuring Jamie Krasner. Needless to say, we’ve already added “Bridges” to our “FALL JAMZ” playlist, and we recommend that you do the same.”

Check it Bridges Below:

Their sounds is definitely a kind of alternative pop with heavy synth based production.   Being from New Zealand they worked with producer Joel Little who recently produced Lorde’s debut Album  Pure Heroine.  They are pretty new and have limited information about them online but if this song is any indication of their talent I can see some good things in their future.

Like what you hear?  Check out their SoudCloud for a free download of Bridges

Next Up…

Name: Say Lou Lou

Label: Columbia

Sounds Like: HAIM, Lykke Li, Lorde

Website: http://www.sayloulou.com/

Sayloulou

This twin sistter act hail from a Swedish-Australian background and have been creating some  buzz in the blogosphere over the last year with their  singles “Maybe You” and “Julian,” as well as their recent take on Tame Impala‘s “Feels Like We Only Go Backwards.”   With their recent singing to Columbia Record the dua is prepping  their first major label EP called Better In The Dark on November 25.  Check out their music below.

They definitely have a dark melancholy vibe that matches well with their image. The songs are impeccably produced and showcase the duos effortless vocals.   The sound reminds me of a more pop sounding Lorde but with harmonies.

Conclusion

Both these sibling pairs definitely have a lot to offer and adapt current music trends and develop a unique sound.  I like the fact that Broods consists of a male and a female member opening up their audience a lot more.  On the other hand the twins in Say Lou Lou are both beautiful girls with good voices that sound well together.  With groups like HAIM rising in popularity there is definitely a market for Say Lou Lou but unfortunately I think they will be in direct competition with other prominent female acts like Katy Perry, Lorde, Lana Del Rey, etc. For that reason I think if I had to sign either it would be Broods.

What do you all think?  Who would you sign?