China in 2013 revenues were estimated at US$81 million in the music industry. China has a population of 1.39 million, the Gross Domestic Product is US$13.000, Internet population 613 million users until Dec 2013. So now some of you is going to ask why so many numbers? OK, this is one of the main reasons why the music industry is so big in China, the most interesting fact that I found is that one of the biggest business in music are the ringtones,The mobil market is so big that gives the biggest revenues with the 27 % from just ringtones. In China there is a 613 million of internet population and the 75% of the complete population access to music online. This large country has for twice more internet users than the United States, but digital revenues here are about 1% than in the U.S.They have passed a big controversy with the Baidu deal ( they had a infringing Odeep links service) that helped changing things in the Chinese music Industry.
Sunny Chang, the president of Music Group International Greater China, Universal , said: “The Baidu deal was a trigger that led to other internet companies changing their approach and becoming licensed. We believe that in three to five years the market will be open and China could be one of the top markets in the world.”.
So there is a small summary why the title.
Yes Jackie Chan is a singer.
For the Berklee People a link from a Chinese band that visited Boston yesterday:
Since people in China have started to use Internet, music is free and legal to download from website such as Baidu and QQ music, however, that may be changing.
According to Jian, Lu, CEO of an independent record label company in China, the main record label companies such as Universal and Warner will alliance with those music download websites such as QQ music, Baidu and Kugoo and supported by the government to carry out new fee structure in 2013 so the internet user could pay for the music, though user only pay for the high quality music but free to download low quality music.
Based on the Internet survey, 80% of users in China refuse to pay for the music as they used to download music for free, yet record label companies prefer user to pay for listening to the song from the website so it is possible that the new fee structure, the combination of pay + free download music structure model will be accepted by user.
However, the record label companies are still negotiating with those websites about the free download part so it is hard to know that whether this alliance will succeed.
From my point of view, although China government is supporting the pay + free fee structure but if they do not modify the copyright regulation that could guarantee musician and record label company to get the right amount of royalties from their music, more commercial music will be produced and people would not pay for the song that is not sincerity and inspire them.
Recently, Vietnam band- HKT made a cover of a Maydays’ song but sang in Vietnamese called “错错错” had successfully replaced the song “Gangnam Style” by Korean singer PSY. They created a buzz at China biggest social network- Weibo (3 billion users) due to their weird hairstyle and been well known in China just within a week after they sign up the Weibo and posted their music video on it.
(Cover Mayday song “错错错“)
HKT, formed by three 90’s late young mans and had released 5 albums within 6 years in Vietnam. Although some of their songs has been on Vietnam chart but been criticized by local as “shitty music”. However, they realized that China is a big market so they utilized the power of the social network (Weibo) by weird hairstyle in those music video that they covered other famous Asian artists songs and been insanely reposted by Weibo user for their friend to make fun on it. They successfully became the top search term at every Chinese website such as Baidu, Weibo, QQ and the hot topic of many forums, and became the new trend in China.
I still remember my China friend came and visited me last week, she suddenly mentioned about this band during one of our conversations and asked me to watch it through weibo because she thought those guys were crazy, weird and funny. How powerful was the word of mouth through social network, could leads a band or people been well known in a short period of time.
My conclusion is, if you want to enter China market, why don’t create a topic by become weird or acted weird so you could get Chinese people attention immediately and become well known then you could started to promote your own music to the audience in China such as HTK turn into normal looks after they had created the trend. However, you still needed luck and good timing such as some famous artist in Weibo repost your video. Anyway, Good Luck~
(Their current Korea Style)
The main six revenue streams of record label and the copyright collective society in China are from website such as baidu or sogou, Karaoke such as Redbox or neway, Telecommunication Company, broadcasting, background music used by commercial center and from the live performance. However, record label and the copyright collective society still suffer for not getting a full amount of copyright fee due to the incomplete regulation and system and this depressed the talented music composer to compose music.
This April, China had announced the draft resolution for amended the copyright regulation yet triggered the music industry. Numerous music composers in China had disputed about the regulations, one of the contentions is No.48 regulation: “ After three months the record been launched, every music producer could applied the creation on their own record without the permission of the original composer.” So that means the copyright will flows into the public domain!!!
If the government of China amended the regulation according to the draft resolution, I assumed the music industry in China would gradually dead because no composer would willing to compose if their music could not be respect by people and talent drain would become an issue in the music industry too!!!
Estimated 25,000 CNY to 35,000 CNY (3134-4400 Euro) for 20 Vinyl Records of Teresa Teng (Famous singer at the late of 70’s till 80’s in Asia, even now she is still very famous)
HuaChen Auctions Company had held their 2012 autumn auctions at Dec 13, Beijing. One of the auction sessions was Chinese Old Gramophone Record in 20th Century, which included a thousand of Chinese Old Gramophone Records that launched from the late of Qing till the 80’s. Nearly half of the record had been sold and the highest bargain price, (57500 CNY) 7225 Euro was record that launched at the late of Qing century.
A decade before, people in China did not paid attention on the Vinyl record but according to HuaChen Auctions Company, Chinese Old Gramophone Record is a new and potential market that need to be develop and now is a good timing to collect them as the price still reasonable. They believed the value of the record would increase at future.
From my perspective, I believed that the Chinese old gramophone record would become a trend in a niche market, as not only Chinese but also others would love to collect Chinese rare antique. By the way, Chinese people are nostalgic, and like things that could recall their reminiscence, as reminiscence is something you cannot use money to buy back. This is the reason why Chinese people willing to purchase the old gramophone record that awakened reminiscence of their youth and those potential consumer had economic capability to afford the price.
Why is it so hard for Asian musicians to break in the United States? Western acts are successful in Asia, but Asian acts aren’t highly recognised in the west. Among many well known barriers such as language, there seems to be a few implicit but important factors explaining this.
Firstly if we take a closer look to which Asian music started becoming popular in the west, or at least which Asian music had the highest chance of becoming popular, we realize that Japanese acts came first. Interestingly enough, western people connect fairly easily with the image of a Japanese act. Why is that so? Mangas have certainly been popular all over the world for a while now, and this could be a reason why people have such a strong stereotyped portrait of the Japanese. We know that the image of an artist is very important for success. This strong stereotyped portrait could be one factor explaining why fans felt that Japanese acts were new and interesting but somehow familiar at the same time.
Secondly, it’s important to take into account that the USA has been the economical leader over the past 50 years. Moreover, they have also been the leaders for the entertainment industry, especially in music and in cinematography. This implies that the USA (UK also) has been establishing the trend for pop music over the past years. This I believe is one of the main reasons why worldwide pop acts are usually Americans or British. It’s not surprising that what we see in the music industry is also happening in the film industry. As Asian musicians are having trouble breaking in western countries, Asian actors too are having a difficult time reaching top success in western movies. Most of the time, Asian actors that are popular are successful for the image instead of their personality. The most successful Asian actors in the west are usually martial art fighters, not comedians. Again, it’s image instead of personality.
From this point of view, the future is going to be very interesting with the uprise of China. The latter being the new economical leader, and soon to be the new entertainment leader, are the Chinese going to be the new worldwide pop acts? On the long term, is it going to become a lot easier for Chinese, and generally speaking Asian acts, to break in western countries? I do think that Americans and Europeans are still going to have a strong position in Asian countries do to their strong historical presence in music, but also do to a large market being available.