Thinkband 5: A story to sell.

In ancient times when a plebeian tried to approach the king to ask for something he had to make an offering. This offerings could be slaves, state of the art weapons, land, or just gold. Despite that the plebeian had the opportunity to talk with the king, nothing was taken for granted, it was just a right to talk to the majesty.

 

 

 

 

 

 

 

 

 

 

 

Although it’d be interesting to have some lands for my own negotiation purposes, I’d prefer to talk about a similar story that might interest you as possible band managers: two weeks ago a couple of colleagues and me went to a venue we targeted to show the managers/owners a new startup band that we are promoting called Puerto Argento. We felt more than confident since this band has three conservatory members with undoubtedly quality in terms of musicianship, performance and charisma. I had a well prepared speech to talk about how good they are, the possible negotiation to set up the show, the benefits for the venue and even some small talk to break the ice. What could go wrong?

After waiting for 20 minutes we finally approached to this guy and start talking about business, I spent a few minutes introducing myself and my colleagues, describing the band and talking about how this band could be beneficial for both sides. Although he was paying attention and making eye contact, some problems appeared just when I was starting to describe the band’s musical style. His cellphone rings 3 times in a row, he answers them all, one of the waiters rush to give him a document and two people interrupt my speech with effusive smiles and handshakes. At the end of the conversation he had no idea how the band looked and sounded like, therefore no negotiation could be done.

 

 

 

 

 

 

 

 

 

One week later we had our first EPK ready for Puerto Argento so we grabbed an iPad and approached to a similar venue and showed it to the owner. In just seconds he turned off the cellphone ring, called their 2 waitress and said “hey guys, check this out”, then 30 seconds later he whispers to himself “look at the singer, she has a beautiful voice”. He shown immediate interest in booking the band gave me his business card for the follow up coordinations. Now we are closing the deal with really good benefits for this promising band in the long term.

 

 

 

 

 

 

 

 

 

 

 

Here’s the EPK we used as today’s plebeians:

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #7 Birdman

The purpose of this blog is to inform the class of America’s “Top 9 Hip Hop Entrepreneurs of 2012” and the various business ventures in different industries that contributed to their individual successes.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #7 Birdman

Name: Bryan Williams

Stage Name(s): Birdman, Baby

Age: 43

Forbes Hip Hop’s Top Earners List: #7 of 9

How Much in 2012??? $20 MILLION

Birdman has been in the music industry for almost two decades now, and it is clear he has no plans on leaving anytime soon. Co-founder of Cash Money Records (with his brother, Ronald “Slim” Williams), Birdman has an impressive lineup of artists under his label. Nicki Minaj, Jay Sean, Lil Wanye, DJ Khaled, Drake, Tyga, and Bow Wow are just a few of the major acts that contribute to the enormous success of Cash Money Records in the music industry.

His eye for talent in the music scene isn’t the only asset he has under his belt; he’s also skilled in finding new business opportunities that bolster his position in the industry. Few of his recent projects include:

1. In 2010, he ventured into one of the most lucrative businesses in the world, oil and gas. He and his brother decided to create their own company called Bronald Oil and Gas and it was “self-reported” that the company turned $100,000,000 the first year. (There are rumors that the company no longer exists, but no one is exactly sure what of the situation of the company.) Source: http://realtalkny.uproxx.com/2010/01/topic/topic/news/birdman-gets-into-the-oil-business/

2. In 2011, Birdman decided to do a joint-business venture including a production company with DJ Khaled and his own label, “We the Best.” Birdman and DJ Khaled expects to launch a number of new materials this year which include: books, movies (a book is already rewritten for film), Lil Wayne’s new clothing line “TRUKFIT”, and the new GT Vodka. Source: http://theversed.com/2012/03/28/cash-money-ceo-birdman-talks-upcoming-business-deals-including-a-potential-film/

3. He has his own clothing line YMCMB, which stands for Young Money Cash Money Billionares. Source: http://www.ymcmbofficial.com/

4. He has been working on his new album with his long time friend Rick Ross that will be released in the near future. With a monstrous lineup under his label already, there will be no problem getting features for his album – automatically making every track an instant hit.

Birdman claims that he will be the first hip hop artist to reach a billion dollar net value. As of 2012, he is net valued at $125 Million – trailing his fellow hip hop artist and mogul, P Diddy, who is currently net valued at around $500 Million. Although Birdman has quite a ways to go, I would not be surprised if he does actually become the first to reach the billion mark.

Birdman is the 7th most successful and influential hip hop entrepreneur in the year of 2012 – coming in with $20 Million.

(In a couple days, I will post up #6! So please stay tuned! Let’s count down to #1 together!)

By: Aaron Kim (Duke)

Other sources: http://www.forbes.com/special-report/2012/0905_hip-hop-cash-kings.html

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #8 NICKI MINAJ

The purpose of this blog is to inform the class of America’s “Top 9 Hip Hop Entrepreneurs of 2012” and the various business ventures in different industries that contributed to their individual successes.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #8 NICKI MINAJ

Name: Onika Tanya Maraj

Stage Name: Nicki Minaj

Age: 28

Forbes Hip Hop’s Top Earners List: #8 of 9

How Much??? $15.5 MILLION

Surprised?

So am I.

Don’t get me wrong, musically she is arguably the best female Hip Hop artist of all time. She has definitely earned her stripes in the game by being the first female solo artist (under Cash Money Records) to have seven singles on Billboard Hot 100 at the same time plus six BET Awards, two American Music Awards, two MTV Music Awards, and Billboard’s 2011 Rising Star Awards … all in just two years – kudos to her.

But come on, Nicki Minaj as the 8th most successful Hip Hop Entrepreneur of 2012?

I had to check for myself, and here’s what I found:

1. Fashion Industry: She signed a multi-million dollar endorsement with ADIDAS for their Fall/Winter 2012 marketing campaign, in collaboration with Jeremy Scott.

Source: http://hiphopwired.com/2012/04/12/cake-nicki-minaj-inks-adidas-endorsement-deal-photos/

2. Cosmetic Industry: Nicki is also endorsed by MAC Cosmetics, with her own MAC Lip Stick line (which made over $250,000,000!!!)

Source: http://mog.com/blog_post/content/4125/2534654

3. Beverage Industry: She signed a SEVEN-FIGURE endorsement with Pepsi to market and launch their new Pepsi product, POP.

Source: http://www.hollywoodreporter.com/news/nicki-minaj-signs-seven-figure-301715

4. Cosmetic Industry: OPI Nail Polish endorsed Nicki’s launch of her first nail polish collection.

Source: http://rollingout.com/entertainment/nicki-minaj-launching-her-first-opi-nail-polish-collection

5. Toy Industry: She has her own Barbie Doll made by MATTEL (though only for charity, still a big accomplishment for her brand)

Source: http://www.billboard.com/news/nicki-minaj-barbie-doll-a-very-major-moment-1005603722.story#/news/nicki-minaj-barbie-doll-a-very-major-moment-1005603722.story

On top of all that, Nicki Minaj also has her new clothing line coming out soon and will also serve as a judge on the 12th season of American Idol starting this January.

Wow, who woulda thunk?…

So after doing a little bit of research, I was sold – coming in with $15.5 Million, our “Hip Hop Barbie” Nicki Minaj has automatically earned her spot as the 8th most successful and influential hip hop entrepreneur of 2012.

(In a couple days, I will post up #7! So please stay tuned! Let’s count down to #1 together!)

By: Aaron Kim (Duke)

Other sources: http://www.forbes.com/special-report/2012/0905_hip-hop-cash-kings.html

(awards source: wiki)