strewthAn Australian, or “Aussie”, exclaimation, similar to the somewhat more popular “Crikey!”Strewth, that was a hard day, toss me a Fosters mate!
Every year a number of ‘activations’ occur for the company Sounds Australia.
Sounds Australia is Australia’s music market development initiative, established to provide a cohesive and strategic platform to assist the Australian music industry access domestic and international business opportunities.
This Sunday 11th May is the Aussie BBQ London 2014. Some of my favourite Australian bands are playing including (but definitely not limited to…) DUNE RATS, Money for Rope, Jeremy Neale and The John Steel Singers.
The first thing that comes to mind when people think of Australia is how ridiculously far away it is. I speak from first hand experience when I say that bands in Australia also feel the same way. It is a dream to play at festivals like Primavera Sound and Glastonbury (Stonefield – one of the bands at this years BBQ has done just that) or even smaller festivals like The Great Escape. That dream often seems impossible, as building a fan base and getting to Europe seems geographically unrealistic.
It is thanks to companies like Sounds Australia that help that dream become reality. The whole process seems extremely natural. The bands are some of the best the country has to offer and the venue has a great reputation in London.
Make sure you get to The Hoxton Bar and Kitchen this weekend for one hell of a Sunday Session. Get there early for a free Sausage Sizzle (a sausage in a piece of bread…) also known as the perfect hangover cure.