My Space’s decline was mainly due to a series of factors that didn’t make this tool as easy and comfortable as its main competitors Facebook and Soundcloud who has now become  one of the most popular music uploaders. Well, the chief executive is thinking about a new plan for giving a new light to the first significant social network of our generation. It’s hard to give more details about the strategy but the team anticipates its user value, who will be provided by a new experience and not just a duplication of the previous model. While his main competitors stand for streaming services as Spotify and Deezer, one competitive advantage will be the analytic system who is inglobed in it and allows to know “who’s listening to”. It’s not uncommon that an A&R, as in the past, could find this tool more suitable for music research and selection, and once again this could be another positive feature. Another component that provides a competitive advantage, will be the design content and in particular the component of “fun” who is represented in it. The new product is named Specific Media and and the main focus will be on music. In addition it can analyse, through its new technology, who are the most engaged artist’s fans.

However, there is still uncertainty regarding the future profitability of the platform but a new step towards an improvement of the relation between audience and artist seems to be the key factor.

From the desk of Richard Walters

Richard Walters is an independent singer/songwriter from Oxford. His new album “Regret Less”, released in October 15th 2012, was autoproduced for the first time by himself. In his letter he says that is a good thing  to find financial support from the label, provided that the recording, mixing and mastering process represent an high expense. However this doesn’t make the artist free to make individual decisions about it. In the letter he just expresses the

will to let people hear his music not just because of money but because they could really feel engaged by it. He also talks about the importance to share music with friends, ’cause it happened to him at a time when he was just listener. Most records of his collection come from “personal reccomendations” , something they could not keep for themselves.

His aim is to let talk about his music and sharing it along with this letter. Finally he remembers the meeting with an A&R person, stating: “You’re great artist, but you’re the kind of artst that needs to die before they sell any serious units – It’s a Nick Drake situation” he said.

The blogs wants to express the need to support independent artists through simple spread of voice or ‘word of mouth’.