Life with a Sound Track

Imagine if your everyday life had a soundtrack. The places you visited from Paris to Hollywood, the same everyday route you took to school or work, the local park down the street or even the closest beach you jog in the morning had a specific soundtrack associated to that location.

Musicians and music lovers alike have had a form of doing this for years through playlist. A group of college students going on a road trip might construct a playlist, or a compilation album that would then become the sounds of a memory forever associating to that road trip. A sixteen year old girl going through a break-up might decide to create a playlist of heartbreaking pop hits.

Adding location awareness to music apps is fast becoming a major mobile trend, as is evident by a rash of new mobile music apps hitting app stores of late. Use of location technology is taking many forms. Many, if not most, are designed to let users tag a location with a song. The result can be a localized, crowdsourced playlist, add context to the discovery of a new song or even be used as a way to find concerts and live shows. Other apps flip it around a bit by letting users in the same area determine what the venue should play. Think about the data local businesses could collect.

For those Spotify Premium listeners, Spotfiy early this year created a new feature for their mobile device app that has tempo detection to the rhythm of your Stride. Here is how it works: Pick from a playlist, such as “Recommended For You,” “Pop Hits,” or “Electronic Moves,” and you’ll hear a woman’s voice say, “Start running to detect tempo.” Your stride shows up as pulses on the green circle until she says that she knows your stride. It takes a few seconds—about ten paces. Then you’ll get a track with matching beats per minute. Genius.

Imagine if these two amazing app features together in one. As a provider of music and sound catalogs such as Spotify, this would open up a whole new world of revenue for musicians. This would create jobs for composers, DJs, playlist makers from all over the world giving them the opportunity to compose and invent infinite sounds/compositions for streaming services. This could re-inspire the consumers value of music and appreciation for it; along with allowing non musicians to compose and create the film score of their own life using the catalog provided by the service.

From Songwriting & Artistry to Innovating

New Projects                                                                                                                     Alicia Keys has been one of my favorite singers for a long time. I love and appreciate her knowledge of and passion for music. She sings, plays piano, composes, performs well, acts, and now innovates. She has owned her own business, AK Worldwide for a few years now and together with her staff Bento Box Interactive Holdings LLC, she has recently released her own app. The app is called The Journals of Mama Mae and LeeLee. It is a children’s storybook with stories that read aloud to you. The different stories are told from different cultures to spread the awareness of other cultures. The app also has games that you can play, a journal you can write in, pictures you can color, a piano you can physically play and music you can listen to, of course composed by Keys.

This being her second app, she is now a pro at entrepreneurship. Her first app released is her Open Mic App, by Sony Music Entertainment, where you can play the instrumental track and sing along to it. You select the song, choose the level of difficulty, and then begin singing. While the tune is playing there is a little bird icon that shows the placement of the pitches by going up and down along with the notes you are to sing and the duration of the note to give you guidance (as shown in the photo below).mzl.gvhsjtxa

AK Worldwide                                                                                                             Keys is definitely broadening her horizons and truly delving into the business world. She has now launcher her own company, AK Worldwide, which assists her in her business affairs including her new apps.

“It [AK Worldwide] really explores the ways I can affect the world in a positive way, even outside of music,” says Keys. They are “in the business of inspiration”. The mission statement is “Be the architect of and invest in businesses that inspire the world”.

She has a website that will be starting up soon. It’s called I Am Super Woman. Here woman can encourage each other and share helpful information to each other. Keys calls it a “fresh new source for positive and inspiring news—a destination that empowers and unleashes the super woman in us all”.

Keys is the new Global Creative Director for BlackBerry. She has also partnered with Reebok Classics and has launched sneakers.

Keys is a philanthropist and is involved in many world-changing causes such as  Keep A Child Alive, where she is their co-founder and Global Ambassador. Keep a Child Alive uses its voice to raise awareness, mobilize people to take action, and rally resources in the global response to HIV.

 The Superwoman is On Fire                                                                                        With 5 albums, 14 Grammys, a viral video and biggest hit “No One” that has over 130 million views, a new album “Girl on Fire”, all of the business opportunities she has stepped into, a marriage and a beautiful baby boy when does she sleep? “This girl is on fire”, lyrics from chart topping single off that album, and she literally is with all that she is accomplishing. She is success in human form.

Alicia-Keys

 

http://aliciakeys.com/

https://twitter.com/aliciakeys