Collab, Bro?

A major running joke amongst young producers on the internet is asking to “collab, bro”.

The internet and entertainment industry alike are no strangers to the concept of collaboration, however this year there was a massive stride made for “internet music” and main stream collab-ing.

In reference to the importance of the song “Where Are Ü Now” from one of my previous posts, Skrillex and Diplo (otherwise known as the super-duo Jack Ü) won the Collaboration Of the Year at the American Music Awards. Jack Ü were up against main stream, arena artists such as Rihanna, Kanye, Kendrick, and T- Swift.

The two electronic stars also revealed that the world can expect a new Jack Ü EP coming early in 2016.

Personally, I was stoked to see them win mostly because, though dance music has seen lots of attention in recent years, I still feel like a lot of people tend to not see the genre as an equally legitimate form of attention-deserving (and maintaining) music. Its a monumental accomplishment to see dance music beat out pop, especially in an environment like the AMAs which are apparently determined by fan votes.

See the red carpet interview here: