2014. Brands. Adidas. Pharrell. Red Bull. Boiler Room. Spotify.

Looking ahead from the “Year in Review” series, I’d like to make a couple of predictions about next year and the music industry.

kanye-west-adidas-600x387

Adidas will continue to emerge as a real fashion brand in the music industry. They will boost sponsorship of events but maintain an air of ‘cool.’ I wouldn’t be surprised to see an Adidas Festival or an exclusive sporting and music show. Hats off (obviously Adidas ones) to whoever is currently doing the marketing over there.

pharrell-signs-to-columbiaPharrell will make one of the years best selling albums and cement is place as one of the ultimate collaborators and pioneers in the modern music industry. Having just signed to Columbia, we can expect something on the scale of Daft Punk’s Random Access Memories, only crossing more genres. Oh, he’s also writing the score to the Amazing Spider-Man 2.

red-bull-music-academyAs with Adidas, Red Bull will continue to cement itself as a major brand in the music industry that ‘helps out’ rather than ‘steals’ from the experience that corporate sponsors are often assimilated with. They are not encroaching and do a good job of minimal advertisement with maximum product placement. Slowly moving away from the extreme sports it built its brand on, I predict that music will be the new key target market.

boiler-room-logoAs the ‘The world’s leading underground music show‘ currently with other 550 thousand Facebook likes, Boiler Room is not going to stay underground for long. Providing a unique experience to be at secret shows in undisclosed locations, whilst hosting some of the worlds best up and coming DJ’s and artists, streaming all of this live online, I predict Boiler Room will aim to set up shop in Australia, the talent and opportunity for growth is is vast down under.

no_spotify-300x166

Not a prediction so much as a wish, I’m really not a big fan of Spotify. I think it’s an impersonal, music industry destroying, unstable, slow service. Johnny Marr the ex Smiths guitarist is of the same opinion. So does Radiohead’s Thom Yorke.

So in 2014, I hope Spotify goes bankrupt.

Happy New Year.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #8 NICKI MINAJ

The purpose of this blog is to inform the class of America’s “Top 9 Hip Hop Entrepreneurs of 2012” and the various business ventures in different industries that contributed to their individual successes.

Countdown Top 9 Hip Hop Entrepreneurs of 2012: #8 NICKI MINAJ

Name: Onika Tanya Maraj

Stage Name: Nicki Minaj

Age: 28

Forbes Hip Hop’s Top Earners List: #8 of 9

How Much??? $15.5 MILLION

Surprised?

So am I.

Don’t get me wrong, musically she is arguably the best female Hip Hop artist of all time. She has definitely earned her stripes in the game by being the first female solo artist (under Cash Money Records) to have seven singles on Billboard Hot 100 at the same time plus six BET Awards, two American Music Awards, two MTV Music Awards, and Billboard’s 2011 Rising Star Awards … all in just two years – kudos to her.

But come on, Nicki Minaj as the 8th most successful Hip Hop Entrepreneur of 2012?

I had to check for myself, and here’s what I found:

1. Fashion Industry: She signed a multi-million dollar endorsement with ADIDAS for their Fall/Winter 2012 marketing campaign, in collaboration with Jeremy Scott.

Source: http://hiphopwired.com/2012/04/12/cake-nicki-minaj-inks-adidas-endorsement-deal-photos/

2. Cosmetic Industry: Nicki is also endorsed by MAC Cosmetics, with her own MAC Lip Stick line (which made over $250,000,000!!!)

Source: http://mog.com/blog_post/content/4125/2534654

3. Beverage Industry: She signed a SEVEN-FIGURE endorsement with Pepsi to market and launch their new Pepsi product, POP.

Source: http://www.hollywoodreporter.com/news/nicki-minaj-signs-seven-figure-301715

4. Cosmetic Industry: OPI Nail Polish endorsed Nicki’s launch of her first nail polish collection.

Source: http://rollingout.com/entertainment/nicki-minaj-launching-her-first-opi-nail-polish-collection

5. Toy Industry: She has her own Barbie Doll made by MATTEL (though only for charity, still a big accomplishment for her brand)

Source: http://www.billboard.com/news/nicki-minaj-barbie-doll-a-very-major-moment-1005603722.story#/news/nicki-minaj-barbie-doll-a-very-major-moment-1005603722.story

On top of all that, Nicki Minaj also has her new clothing line coming out soon and will also serve as a judge on the 12th season of American Idol starting this January.

Wow, who woulda thunk?…

So after doing a little bit of research, I was sold – coming in with $15.5 Million, our “Hip Hop Barbie” Nicki Minaj has automatically earned her spot as the 8th most successful and influential hip hop entrepreneur of 2012.

(In a couple days, I will post up #7! So please stay tuned! Let’s count down to #1 together!)

By: Aaron Kim (Duke)

Other sources: http://www.forbes.com/special-report/2012/0905_hip-hop-cash-kings.html

(awards source: wiki)