YOUTUBE RED TO PLAY ITS ROLE IN THE INDUSTRY

With the provision of videos and also a source of new music discovery to numerous people around the world, YouTube has proved to be one of the successful online sources to provide entertainment to audience. YouTube has built its viewership on the basis of free, ad-supported videos and a growing roster of digital stars. Viewers want more choice when watching their favorite content, more ways to support their favorite creators and, above all, to watch their favorite videos uninterrupted.

A solution to this is the start of You Tube Red, which plays an important role in engaging users with content being provided and it will also bring in returns for the content that has already been created. This feature was launched on October 28,2015 with the motive of providing users with an ultimate YouTube experience. The advantages of this service is that it lets users enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. The membership is valid across different devices and whenever you log into YouTube. It is also said that YouTube Red will get better with member only access to new and original content from other YouTube users. With YouTube Red, you’ll be able to support the people who make your favorite videos while watching what you want, when you want, on any device you want, uninterrupted. This is currently available in the U.S for free with a one-month trial. It will come to other countries very soon.

A YouTube Music app will be launched soon which will gather official and fan uploaded music videos available to view at one place. This will also be an advantage for Red users to view them without any advertisements. However, some videos will be taken away from the free service if the content creators do not agree to license them. In my view, this seems to be a good service in providing ad free content to viewers. It will rope in a lot of customers when it starts in other countries.

“SPOTIFY “, A BOON OR BANE

Spotify, the most popular music streaming service in many countries plays its part by providing its users musical content of various artists in one domain. However there have been discussions regarding whether Spotify shrinks the music business by persuading people not to buy music anymore or by helping the music business by telling people not to steal music anymore.

Usually when you buy music from Spotify, you don’t have to buy it from iTunes. Spotify displaces music piracy and the two balance each other. Interactive streaming appears to be revenue neutral for the recorded music industry. Usually the argument that Spotify has is that, if they are not allowed to distribute music properly and money is not got for it, it will definitely lead to piracy of that music. They cannot sell enough subscriptions by replacing albums and single-track sales. A study was conducted which was published by the National Bureau of Economic Research.

Various record labels and Spotify are in disputes regarding new contract distribution. The streaming services require the content of the music label to exist in order to provide it to the users and the labels also require the streaming services. So, there is no way that they can convince people to buy downloads anymore. However this will not affect content owners or individual musicians. If Spotify grows to greater heights, then it will start growing the overall music pie for everyone in the music business.

DIY Success; Thanks to Instant Record Label

Earlier it was major record labels that were responsible for the successful music career for an artist. Nowadays, because of various technological advancements, artists do not require the guidance and support of these record companies and can market their content directly to customers with the help of social media sites.

Instant Record Label has listed out some points that will help in a successful DIY career. One point is that an artist should be naturally talented and should be capable to sing and perform in a way so that they can be promoted. The content should be worth promoting. People just take up singing because they want to become famous like Beyoncé or Taylor Swift etc. They do not realize the seriousness, training and effort that these artists put in to reach where they are. Many kinds of technologies have come up that can make any non- musician also perform, but the performer should have the confidence that he/she has the ability to entertain his/her audience. People should genuinely feel like listening to your music. That self-belief is a stepping-stone to success.

An artist should be able to compose music as creativity and innovation is something that is a must do to shoot up to popularity. It is more lucrative to compose music on our own. Usually artists tend to replicate the singing of perform covers of their songs. By doing this, the originality of the singer doesn’t come out. Unless we create our own version of an existing song, the originality and creativity of an artist doesn’t come out.

We find a lot of people uploading covers of various songs on YouTube and thereby use it as a pathway to become famous. Technically, if songs have to be performed, prior permission is required to be taken and documents should be signed by the original composer of the song. It is mandatory to make sure all the legal matters are sorted before a track is posted so that it does not lead to any problems later. These days an artist gains popularity in minutes, thanks to the technological advancements rather than approaching record labels. This is a boon for the present generation and must not be misused in any way.

“Apple Music” on its way to success!

Right from its advent in June 2015, Apple Music has proved to be one of the best things that have happened in the music market. That they have provided a free service for the first three months i.e. till October, it has helped in pulling in a lot of consumers of music. The fact that the users have to pay and make use of this service from the next month should not be a problem as there is a lesser risk of people unsubscribing to it.

As per statistics, it is known that there are about 15 million subscribers to Apple Music and the figures may stretch. Usually, services like these become strong only after months of its existence in the market. It has been estimated that if there are more than 7 million subscribers to the service, it is bound to be doing well. The service allows its users to select music, which they can play on any device, which they play via Internet streaming and can also be played offline. This service is similar to other music streaming services but it is the added features that give it a boost over other services.

A music service is not considered to be good enough if it doesn’t have a good music catalog. Both Apple music and Spotify go hand in hand with services almost similar to each other. Apple Music claims to get songs from unsigned artists who can publish their songs through this service. There is no doubt that Spotify is doing a very good job in offering music that satisfy us but there is a possibility that Apple Music might have more content from individual artists when the heat picks up.

I think the feature “connect” is really good as the artists get to share content with their fans and the content will be exclusively for the users of connect. Song recommendations done through the siri voice commands are also acceptable and the various other tabs are quite useful in the service.

Apple Music may cater to a much wider market with the marketing activities going on in full swing.They are spending huge amounts of money on television advertisements as well as broadcasting them in major events to widen the reach. It is also been said that the iPhone 6s will have this feature pre loaded. The latest video of Apple Music starring Kerry Washington, Taraji P.Henson Mary Blige is much talked about after it was aired at the Emmy Awards. If the service has more number of users within few months, then it will eventually lead to its success.

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