A brief overview of the music festivals in the Valencia region.

From the local and national acts that perform at Deleste Festival, to the global performers at Summer’s festival in nearby Benicàssim, the Valencia area’s music festivals are as eclectic as the city itself.

The city of Valencia is known as one of Spain’s best musical centers. A vibrant local music scene is evidence of its musical tradition that goes back centuries. The people are avid music lover and makers, and this passion has been passed from generation to generation. Traditional folk music and dance, with its origins in early Iberian, Roman and Moorish cultures, is still very popular in the city today, while Brass bands are found in almost every village in the region and play a key part in festivals. Today between 80% and 90% of the professional wind and brass musicians performing in Spain are from Valencia province, while many others are playing in different world known international orchestras.


This is the reason why Valencia is a musical standout from the other Spanish cities, and why the professional woodwind and brass valencia musicians are considered to be one of the best in the world.

During the 80’s, the Valencia music dance scene got heavily dominated by Bakalao, a dance music that appeared in the clubs and bars of the city and its surrounding communities. While pop and rock were forms enjoyed and played by many local musicians there was a strong tendency towards electronica in the region. A decade later, techno music entered the scene in the 90’s, while in early 2000, heavy influence from schrantz of northern Europe dominated the music scene. Today minimal techno is popular and more recently the Trip-Tek style as attributed to outfits such as Electrika-MixTek. Rock and Ska music is also common all throughout the region.

With influence form traditional music that goes back to several hundreds of years, plus new genres of music that have entered the city, it’s not a wonder that the music scene today is an interesting, yet harmonious jumble of different genres.

bakalao    3

The music festival are also incredibly extensive and diverse. In fact, this region has the best attendance figures in Spain. Using data from 2014 editions, one of the largest festivals, the Arenal Sound Festival (Burriana) was attended by nearly 250.000 people, followed by the Rototom Sunsplash (Benicàssim) that receive 240.000 visitors. Other Spain’s most important international festival is the FIB Heineken (Benicàssim) which this summer attracted 150.000 people. There are many other festivals like the Low Festival (Benidorm) that has around 75.000 visitors each year, or the Electrosplash (Vinaròs) that has been nominated as Best Festival for the National Awards for Music Electronics Vicious Music Awards 2014.

Here’s a brief overview of other festivals in the Valencia community area:

SanSan Festival: 2-5 April 2015, Gandia. http://sansanfestival.com

SURFORAMA: 22, 23 May 2105 Valencia (La Rambleta) https://www.facebook.com/SurfORamaFestival

Music Beside Comedians: 3 and 4 April, 2015. Sagunto

FIGA14: Gata de Gorgos (Alicante) – 30 Augost – https://www.facebook.com/gatafanclub ; http://www.gatafanclub.com

MareNostrum Festival: Valencia, 11 and 12 July – http://www.marenostrummusicfestival.com

CREAMPOP Festival: Playa de la Fossa – Calpe (Alicante). 15 Augost http://creampopbenissa.com/

Pinup Fest: Xiringuito El melic – Playa de Oliva (Valencia)
15 Augost – https://www.facebook.com/pages/Pin-Up-Fest/156975267770577?fref=nf

Electropop Alfara : Alfara del Patriarca (Valencia)
22 , 23 Augost – http://electropopalfara.es/


AspeSuena: 1, 2 Augost, Aspe, Alicante –

EMDIV MUSIC: 28 June – Elda (Alicante)

Electromar Festival : 11 -13 July, Bigastro (Alicante)

FRA ALAQUÀS: Parc de la Sequieta – Alaquàs (Valencia)
30 Augost – http://www.festifra.net/

Aupa Lumbreiras : Villena, 14 Augost

QFestival Alzira: 19 September, Alzira (Valencia)
http://qfestival.es ; https://www.facebook.com/qfestivalalzira

IBOGA festival: 24, 25 and 26 July, playa de Cullera

ELECTROBEACH: Agosto, Benidorm (Cancel edition 2104)

There are seemingly more live music options in this region than ever before, with festivals becoming a primary destination for music fans looking to see dozens of artists.


http://www.musicanova.net/valbandinfo.htm; http://www.whatvalencia.com/valencia-music.html

Music Beside Comedians – MBC Fest

It seems that every year a new music festival is born somewhere in the world.

Two weeks ago someone told me about a new one that will be added to the varied offer of existing events in Valencia Community. The festival is called Music Beside Comedians (MBC Fest) that will take place in Puerto de Sagunto (Valencia) on April 3-4, 2015.


In its first year the festival is intended to attract between 12,000 and 15,000 attendees proposing an ambitious project, where contemporary music is merged with the performing arts with circus, dance and humor shows. Although the line up for this first edition will be announced in the following weeks, the organizers inform that this year they are focussing mainly in Spanish bands, with the aim that in the next few years the bill will consist of 50% of  both national and international acts.

The location chosen for this first edition is the esplanade in-between some of the industrial units that are in area of Sagunt, an emblematic place of the extinct Foundation for the Performing Arts although at lest for now that place is blocked due to some litigations.

The promoter of this festival (and main inversor) is Manuel Broseta, prominent politician and number two in the lists of the next municipal elections.

Following the major festival’s accommodation trends they offer two types of fully assembled tents, so you enjoy the comforts of a hotel in the heart of the festival. Who said going camping was uncomfortable, dirty, cold and not fun? Not anymore: The Company Glamping is the responsible in this festival to offer this possibility.

Gampling is a new concept which is to give well sleep to people. This new idea was born first in England and then these young spanish entrepreneurs brought to Spain a couple of years ago.

‘Pop Music Stinks And We Have The Proof’.*

Without straying from my main topic “Valencia and Music“, this time I have to move to Barcelona,  where lives now the protagonist of this new post.

LasDosCes is the name of a blog written by a native from Valencia that talks about science through its relationship with culture, in particular I normally focus my reading on music-related entries, so I thought about posting this one that states:

Pop music is too loud and it all sounds pretty much the same.


Isn’t it always the same? This question could be easily posed while listening to the music of any mainstream radio station in a western country.

That’s the conclusion of scientists at the Spanish National Research Council, according to a study of 465,259 songs from the past 50 years.

Broadly speaking, the survey shows that the structure of pop mainstream commercial music has become less complex.

It’s undeniably to say that music seems to borrow passages and chord progressions from other very recent chart tracks.

Is this widely-known sales technique?

To illustrate this statement, please check the following songs:

The Flaming Lips (Fight Test) VERSUS Cat Stevens (Father and son)




Brian Boyd, wrote in the Irish Times, ‘If you’ve felt alienated and irritated by the pop music charts over the past few years, console yourself: it’s been scientifically proven that the music you listened to when you were younger actually was a whole lot better than the beat-infested, pop-assembly-line rubbish that now thumps its way out of your radio and clutters up the charts.’


*The title is of Rich Maloof’s article.






What’s up in Valencia music scene

I have just seen this on YouTube and I love it!

This is a video interview series “Digging Records with” hosted by German leader Drinks Company, also quite well known for being associated with sponsorship. The famous herbal liqueur tries to develop global branding strategy that associates the brand to rock music in Europe, US and Australia.

In the second installment of that series, they went to FLEXIDISCOS, the référence music store in Ruzafa (Valencia, Spain) for vinyl lovers, and interviewed these two valencian bands:




In the video they recommend the following records …. why?

  1. ARIES: A nice listen on a sunny morning!
  2. TODO-TODO: Valencian mad rock from the 80’.
  3. CARMONAS: Four young girls making fresh wild punk from Valencia.
  4. LLOYD COLE HANS-JOACHIM ROEDELIUS, “Selected Studies Vol. 1”: Just because is from Bureau-b, must be excellent.
  5. FASENUOVA: electronics, in good taste.
  6. BETUNIZER, “Gran Veta”: the song “El Ritmo Que Tu Tienes” : One of the best songs in spanish ever made.
  7. ESPLENDOR GEOMÉTRICO: is a Spanish industrial band formen in the early 1980s
  8. FANTASMAGE: indie punk, with perfect riffs, ideal to ride after a long night party.

And other mentioned bands are:

COÀGUL, “La Roda de la Justícia”

An interesting way to enter their world and their music and a brief outline of the Valencian music scene and market.

I had to share!! Amazing!

Music Festival Deleste – Valencia

This weekend the 3rd edition of a unique rock and electronic music city festival will take place in Valencia.

And I am pleased to announce that I will be on board!!


It all started thanks to the first TSOAM assignment last month. I checked my local contacts that were related to music and got in touch with them. One of those was a friend who use to always meet at concerts and festivals, for about 15 years. So we started to talk to each other again and one day of last week he proposed that I shadow him during the Deleste, to learn and help with the management. He is one of the people that run the Festival.

So, here I go!

I guess this will be an invaluable experience in a range of the different tasks from marketing and sales to even management. They are a young and vibrant team who are eager to contribute to the growth and popularity of the music scene in Valencia.

Take a look into this video, awesome!

Valencia needs cultural events. The people are avid of culture. There is a lot of talent and innovative ideas around the city and without the institutional support, we need to take the rains and  support the private initiatives that enhance the local music culture by all means . Mucha mierda!!

Codfish is not a fish – El Bakalao no es un pescado

As I said in my previous post, i will talk here about the Ruta del Bacalao. For those interested in Electronic Dance Music I think it will be interesting.

In Spain electronic dance music had its first moment in the late seventies at about the same time as it did in Great Britain. One of their bases was at Ibiza discotheques. But Ibiza, for spanish youth was seen as a tourist spot for hippy movement and for luxury european foreigners. These years were marked by the recent arrival of democracy and the “new” sounds that reach Spain  (post-punk, new wave…) mostly from London that was considered the city of modernity.

‘What happened in Valencia in the eighties was a democratization of the nightlife.Until then it had been the exclusive preserve of the bourgeoisie.’

Vicente Pizcueta, promoter and nightlife consultant

The period from the late seventies to the early nineties saw an acceleration in Spanish popular culture. In the second half of the 1980s, some of the discotheques in the Valencia outskirts (Chocolate, Spook, Factory, Barraca) stirred up the commercial youth stage by introducing an electronic and synthetic sounds of synth-pop. Young spanish people started arriving in Valencia, attracted by weekend-long parries.

The media called the phenomenon la Ruta del Bakalao.

Bacalao literally means “cod” or “stockfish” and is the local name given to an association of electronic dance music played together with pop and rock tunes. the musical sources of Bakalao music can be traced to the music of groups such as Depeche Mode, Front 242, DAF, Kraftwerk, New Order, thug it also includes elements of alternative rock from the eighties.

This phenomenon progressively spread to other areas in the mediterranean, mixing different musical and culture styles. The ‘Valencia sound’, was a widespread artistic and social experiment that anticipated the explosion of raves in England.

The establishment in Barcelona of a festival devoted to electronic music Sónar (created in 1994) was an important moment in what the media described as the conversion of a trend into a vanguard cultural movement.

Some people proudly claim that this period was most avant‐garde of popular music in Spain.



Finding an artist to develop their career “by the face*”

*idiomatic expression (literally “by the face”),

doesn’t exist in English and it means “for free”.

When I was asked to find an artist or music band based in Valencia to manage for free, I leapt into my FB searching for information.

Before then, I had never thought about the number/amount of bands that I could have added to my account, and certainly it would have been very useful to have a tool to order all by location and genre. (This is a call to all you App Developers!!)

The fact is, that after a thorough analysis of almost all my contacts and likes regarding music bands from Valencia, I had a total number of around 30 bands (including solo artists). This, in addition to the fact that -I am an organizing junkie and I don’t like to mix football and politics-, I have two FB accounts, one professional and one private, it’s been a big challenge to conclude this investigation.

So, from my personal view, most local bands play indie or rock; you can also find a growing number of punk, experimental and new wave bands, and let’s not forget electronic music: Valencia in the nineties was for a few years the most important place for electronic music in Europe.(If you haven’t heard about the legendary Ruta del Bacalao – the techno movement of the 90s – just wait for my next post!)

Going on with my research, I realized that finding an artist with talent, knowledge of the industry and willingness to take advice and work with a team of Music Business students was not as hard as I could have imagined. Or maybe we were just lucky! We talked with 8 different artists and all of them were really keen on collaborating. The hardest part of this story was to choose one of them.

From this experience I could know better the local music scene and the compelling need of almost all artists that play music in this city, that no matter if they are interested in making a career in music or just want to play for fun, to have:

more exposure

promotion and

a press kit

And I guess, this experience can be extrapolated to other cities, since LOCAL is the new GLOBAL.