I didn’t think to write about Missy Elliott because I thought she only has been credited as a producer on her own songs. Boy was I wrong. She has produced for so many people- like No Doubt, Aaliyah, Ginuwine, Mariah Carey, Timbaland, Whitney Houston, Destiny’s Child, Mary J. Blige, Beyonce, and many more artists.
When she was 25, she signed a deal with Elektra Entertainment Group that allowed her to write, produce, and record music under her own Gold Mind record label.
She recently released two singles, “9th Inning” and “Triple Threat”. Her new album, “Block Party”, is expected to be released later this year.
It’s really interesting, because neither of these songs sound much like her style… her rap flow and styles of the beats on both of the tracks evokes immediate comparisons to Nicki Minaj’s music. Perhaps she’s trying to relate to what’s popular now, but I don’t think the many fans she’s had for a long time will like the fact that she is trying for the Young Money sound…to them, it’s probably a kind of a sellout and doesn’t fit her persona at all.
“The music game is in a bad state, so we’re in the 9th inning like World War 2 and we have to come in and try to salvage what’s left of it,” says Timbaland, who appears on both tracks and is credited for producing, while Missy Elliott is credited for songwriting. Both songs can be listened to here: http://goo.gl/mmCRu
“We basically coming to switch music again. We’ve been doing this for over two decades and people wonder what took us so long, and I felt like, too, we needed to refresh our brains. And either come correct, or don’t come at all,” says Elliott.
Well if they’re trying so hard to create something new and fresh in hip hop, why decide to produce two tracks that sound like everything else? There isn’t enough genre innovation here to claim they’re changing the game.