Wu-Tang Clan put their latest album “The Wu-Once Upon a Time in Shaolin”, up for auction. Yesterday, they received their highest offer of $5 million dollars. This article spoke out to me because it made me think why more artists are not doing this? We hear of it every now and then, but just seems like a no brainer to offer something very exclusive and very expensive for your fans. We have all seen artists offer high end – expensive, limited packages with a new album release, but we have not seen many auctions.
This is a 31- track album which was secretly recorded over the past few years. Oddly, this also features FC Barcelona soccer players according to their website.
We will have to wait and see how far up the auction will go!
Facebook Launches Lab To Bring Internet Everywhere
Facebook recently hired key members to their team coming from Ascenta. Ascenta is a U.K. company that founded one of the first longest-flying solar powered drones. Facebook’s plan is to bring internet everywhere in the world. Out of 7 billion people in the world, only 30% are actively online. Facebook has recently been on a spending spree since purchasing $2 billion deal to buy virtual reality startup Oculus. They are preparing for the world of tomorrow. Mark Zuckerberg’s main goal is not to connect everyone on Facebook, but to get people to have access to things like basic financial services, and access to health care information, and be updated on education and safety services. This was very eye opening to me to think that only 30% of the world is downloading, purchasing, and streaming music. It will be very interesting to see how the offline world will adapt to the new recent innovations in music services online in the near future!
This article struck my attention right away. I had always wondered why an artist has not yet tried this method of raising money. I figured they might not be allowed to put their music on Spotify / iTunes if it does not have any content recorded on it, and is just a silent file. What makes this very interesting to me is this is a way for artists to make money without having to ask for their money. With Vulfpeck’s latest silent album, people are able to raise money for the band by simply putting the silent album on repeat on spotify when they go to sleep. 1 full listen is $0.005, 800 listens $4.00. Not only are they able to simply raise money by having their fans simply “listen” to their latest album, they are also able to incentivize that they can then tour for free, charging no admission to their fans. Basically, the fans are supporting the tour and getting a free show by only committing to turn on their spotify at night when they please; a simply time commitment. This is a huge win-win situation between the artist and their fans. This could also open up a lot of new doors for spotify in the near future.