The Balmain x H&M collaboration, set to launch on Nov 5, is one of the most anticipated fashion collaborations H&M has ever produced. This is most likely due to the fact that it will not only bring the coveted, luxe lifestyle of the French Fashion House’s designs to the masses, but also has an amazing marketing campaign that has incorporated many influencers and new music to gain traction.
Led by Creative Director Olivier Rousteing, the #HMBALMAINATION campaign has strategically used music to elevate the new line collaboration to the next level. Starting with it’s launch event in NYC, the brand has been the talk of the town due to it’s unique promotional materials that are infused with music. At the launch event the popular boys’ band, Backstreet Boys, performed mid fashion show to a lot of people’s surprise. This huge fashion and music collaboration gained tuns of PR and buzz for #HMBALMAINATION.
In addition to making every girls’ dream come true with the return of the Backstreet Boys, a new #HMBalmainNation music video was released this week staring Kendall Jenner. Not only does the video feature one of the most popular models today, but it also features the official #HMBALMAINATION beat “Walk for Me” produced by Ferdinand and Vaz which the brand is encouraging fans to download from iTunes.