YOUTUBE RED TO PLAY ITS ROLE IN THE INDUSTRY

With the provision of videos and also a source of new music discovery to numerous people around the world, YouTube has proved to be one of the successful online sources to provide entertainment to audience. YouTube has built its viewership on the basis of free, ad-supported videos and a growing roster of digital stars. Viewers want more choice when watching their favorite content, more ways to support their favorite creators and, above all, to watch their favorite videos uninterrupted.

A solution to this is the start of You Tube Red, which plays an important role in engaging users with content being provided and it will also bring in returns for the content that has already been created. This feature was launched on October 28,2015 with the motive of providing users with an ultimate YouTube experience. The advantages of this service is that it lets users enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. The membership is valid across different devices and whenever you log into YouTube. It is also said that YouTube Red will get better with member only access to new and original content from other YouTube users. With YouTube Red, you’ll be able to support the people who make your favorite videos while watching what you want, when you want, on any device you want, uninterrupted. This is currently available in the U.S for free with a one-month trial. It will come to other countries very soon.

A YouTube Music app will be launched soon which will gather official and fan uploaded music videos available to view at one place. This will also be an advantage for Red users to view them without any advertisements. However, some videos will be taken away from the free service if the content creators do not agree to license them. In my view, this seems to be a good service in providing ad free content to viewers. It will rope in a lot of customers when it starts in other countries.

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