Singer/songwriter Imogen Heap recently is taking a stance to the way in which she wants to sell her music, use her music, and expand her music. Imogen heap is best known for her unique sound and use of musical gloves in recent performances and more importantly an award-winning songwriter and performing who, so far, is the only female artist to have won a Grammy for engineering. After reading an article on The Guardian earlier today I found that Heap, like many artists, is fed up with not being compensated for her work and furthermore not having her work used and listened to as intended. Soon after releasing her album Sparks Heap looked into new ways of releasing her music and came across blockchaining. Blockchaining is broadly used amongst programmers and tech geeks and is used as a peer-to-peer payment system done through a uniquely created database cutting out the extra people involved in a company and instead linking individuals through verifying transactions. In a musical sense, Heap is looking to do this through sharing her music between other artists, film directors, commercial use, and the common music consumer. Through having her music on her own platform, which she calls Mycelia, she can connect one on one with other creators looking to use or branch off of her work. Another benefit to showcasing her work like this is that it also gives the artist more ownership of their work by having simple contracts that state what terms the music would be used to download for. This gives her a record of who is using it for what and a better way to have a latch of her own music. She looks to creating a community of music lovers combined with artists a like to share interest and learn from others work. Heap takes it a step further with making her lyrics, photographs, instruments used, and names of other musicians she’s played with accessible to the public.
More and more artists are taking steps like these to ensure they are getting what they want out of their work and ultimately bringing together a group of people who want to work and learn together. At first it has to start with bigger name artists that have a following and once it is recognized globally newer artists can tag along.
I personal feel that this also gives other in the industry and fans a better understanding of what that artist is like and see a more personable side to them. As is, that is what we are losing a bit more now a days with streaming. Before you would hear a song, look up the artist, listen to more of their songs, buy their album and fall in love with them. We need that back in order for artists work to be appreciated. Fortunately and unfortunately artists have more power than they think, just ask Taylor Swift. They just need to be the ones to make a stance, broadcast it to their fans, and make that difference in the industry we have been waiting for.
If you’d like to hear more about Imogen Heap’s input on the matter along with a team of others in the industry take a look at the video below.