Yeezy Season 2 proves to be anything but Neutral

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Vanity Fair / Karla Otto

The synergies formed when music and fashion intersect are influencing a new form of creation and consumption. While mixing fashion and music is not a new idea, many well known artists and brands (i.e. Puma x Solange, Rihanna x Dior, etc.) have started to capitalize on creating unique experiences that bridge the two worlds together, including potential candidate for the 2020 U.S. presidential election, Kanye West.

His latest project Yeezy Season 2, which he presented last week at New York Fashion Week (NYFW), was anything but neutral.  A great example of how the music industry is disrupting the fashion world, Yeezy Season 2 was inspired by North West’s Play Doh creations and featured a breath of neutral monochromatic looks, urban silhouettes and many shades of human.

yeezy-kanye-west-fashion-interview-clothes

Vanity Fair / Karla Otto

…there’s something about the way clothes fit and feel and the emotion that they give you and the details of them that I’ve been passionate about and addicted to since I was five years old.

The central “human” theme of the line, as identified by Kanye in an interview with Vanity Fair, was bought to life not only in the clothes and new song “Fade” dropped during the presentation, but also in the way the show was shared with the world. Streamed in over 40 theaters across the world, Mr. West created a unique experience that has solidified him as a force to be reckoned with in both the fashion and music industries.

While it has taken a few tries for Kanye to get this right, we can definitely learn a lot from his goal of penetrating the fashion world and diversifying his talents as an artist. We can also expect exciting things from him in the future, starting with his mission of transforming sportswear through the influence of music.

Sportswear is less than 100 years old, so we are in the middle of the expression right now for what this will say for human existence. There’s something that the Romans, they presented, that the Egyptians, they presented. With us, we have a time now that’s a mix between music, the advent of rock ’n’ roll to hip-hop, the 808 drum machine, the concept of tennis shoes or the sweatshirt. Where can that go?

Also, check out this brief clip from the presentation:

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