Have you ever stop to think about what it would be like if the everyone would simply embraced this technology driven age we live in instead of fighting it so much?
Amanda Palmer showed the world the beauty of embracing the unknown. She went from musician to cultural icon when her Kickstarter campaign raised 1.2k!! Pretty impressive, right? Watch her TED talk below as it will help you understand exactly what I mean.
“Palmer is set to join Radiohead and Nine Inch Nails as the artists people mention when they talk about the new music business.” — Billboard
While everyone constantly takes the time to put down the online world, and artists like Taylor Swift oppose tech driven services like Spotify for her own personal reasons, Amanda decided to embrace it all. She strongly believed that a strong relationship with her fans is what the music journey should always be about, and emphasized that this technology driven age can allow us all to create deep connections if we are willing to ask.
Palmer has become the poster girl for dipping not only your toe, but your whole body, because you never really know what will happen. In her case, the road less traveled led her to find incredibly positive results. Her kickstarter campaign, TED talk, recently published book, and unique music have all had great success because Amanda took a chance to welcome the changes the technology driven age has introduced instead of questioning them.
Amanda was strategic in her approach though. She made sure to establish a strong fan base before using technology to her advantage. In fact, it is her strong fan base that helped her raised 1.2k via Kickstarter. She beautifully mastered “the art of asking” as she likes to call it. She turned to her fans for help her and they provided more help than she ever imagined. It is very exciting to learn about her story however, it is also important to understand that not everyone will be able to do what she did. Because truth be told, there is only one Amanda Palmer.
80% of the crowd funding campaigns that manage to be successful only raise about $10,000. This, however, is $10,000 more that artists can receive because of the changes this technology driven age has introduced. Crowd funding is not a magic path to stardom or riches. Artists must work extremely hard for crowd funding campaigns to succeed. Crowd funding platforms and success stories like Amanda Palmer do create a wonderful point though. Technology is not always evil. Technology can be an incredibly good ally. It can allow artists to use the power of music combined with the power of fans to acquire additional funding. Changes like these are why technology continues to shape the music industry.