The Music & Technology Relationship? It’s Complicated.

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There is no doubt that music and technology have continued to evolve both separately and together throughout the years. Technology has the power to seriously complement or hinder music. On the other hand, music has the power to help increase technology sales. Perhaps this all means that music and technology should simply work together as much as possible as opposed to against each other. Let’s take a look at some of the most recent news regarding the music and technology relationship…

Apple-Beats

Apple recently confirmed a decrease in downloads. Maybe this is one of the reasons why Apple acquired Beats earlier this year. Using Beats, Apple can easily gain the kind of simplicity it has been craving in the music streaming sector. In fact, a good example of this can be the recent Southwest Airlines and Apple partnership agreement. Southwest Airlines now offers free music streaming thanks to Apple’s Beats music service!

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Streaming is definitely the way music is heard these days. It is no wonder that Apple is interested in improving their music streaming services and pricing as Spotify revenues rose in 2013 and the music service turned to profit. Spotify also launched a family plan with cheaper subscription options recently as well. Despite all its good news, Spotify was caught a bit off guard when Taylor Swift surprisingly pulled her music from them. It will be interesting to see if this will affect Spotify success.

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Pandora is now giving artists the data it stores from the audience members. However, Pandora is not the only one doing this. Both Spotify and The Next Big Sound have also taken the same initiative. Data enables artists to grow and enhance their careers in a proactive way. By better understanding the audience members, artists are be able to improve musical content they offer and better engage with their followers. It is obvious why data continues to become so important! These companies definitely want to stay ahead of the game by providing artists with this free data.

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Next, news regarding a touchy subject: Piracy! For those that are still trying to illegally download music, Google is now using its search data to point those users towards legal sources through ads whenever words like “free” and “download” are searched in the Google search engine. Piracy has been a continuous problem so it is good to see that Google is playing its part to help regulate music consumption. There are still a large debate questioning whether this approach is enough when it comes to dealing with this issues..

imagesYouTube plans to launch its own subscription service called MusicKey. This is not exactly new news as there have been talks about this for a while now. Although YouTube’s CEO stated she is positive about this subscription service, 25% consumers say they will never pay for a subscription service since they can already find all the music they want using YouTube.

Looking at all these news, it is clear that music and technology continue to be very much connected. Sometimes it can be a complicated relationship. Music and technology have become so closely connected that it makes the relationship an incredibly powerful tool though. Technology alone and music alone cannot succeed in saving the music business. It is by coming together that this relationship can become less complicated as it provides the millennials, those tech-empowered fans, with the ability to become closer to the content they love, align with their socioeconomic surroundings, and follow the new cultural norms. This is what should save the music industry in the future.

To view the article that served as inspiration for this blog post, visit this link – http://blog.midem.com/2014/11/news-review-technology/#.VFoBJZV0zmI

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