I am extremely excited about the upcoming release of Whitney Houston’s Greatest Live Performances on CD, DVD, Amazon, and iTunes! Known to the world as “The Voice”, Whitney Houston has a world-wide fan base that has been longing for something satisfying like this since the very unexpected death of the songstress.
Relatively, an experience here at Berklee Valencia has allowed me focus on this upcoming release. Using my personal RIVE (Key Resources, Internal Activities, Value Proposition, and External Activities) model, I had to create an innovative business model relative to something going on in the world today. What better way to engage Whitney’s worldwide audience/ fan base than to accompany this live performance release with a hologram tour. She is one of my favorite singers ever so my passion and interest in innovation combined to create this. Check out the promo for the Whitney Houston hologram tour:
“In the heat of the hype about the upcoming release of Whitney Houston’s greatest performances live on CD and DVD on Monday, November 10, 2014, our business model will focus on one of the most important aspects of the music industry. The music industry is broken down into recording, publishing, and touring. Craftily, an accompanying tour to the album release is relevant. “Queen of the Night” hologram United States tour will commence in January 2015, spending one night in New York, LA and Houston. With pre-order opportunities on both Amazon Music and iTunes, the anticipation is building while the fans are impatiently waiting for the release of the seven-time Grammy Award winner’s greatest career moments on CD/DVD.”