Apple’s biggest acquisition till date is the Beats electronics, which started off with headphones and now have diversified to car systems and home electronics, is all set to be acquired by Apple for 3.2 billion $. A good move? I don’t think so!
Beats now also are expanding into the music streaming platform and that is the main reason for the Apple for the acquisition. What changes will apple bring into the hardware of the Beats electronics product is still a mystery.
“They are buying into the future and the future is going to be streaming and subscription,” said Jon Irwin, former president, Rhapsody Inc.
What i do not understand is why cannot Apple invest the same of into iTunes and diversify into streaming? Even the hardware of Beats is not well respected and reputed!
Steve Jobs, never believed in such take-overs and acquisitions, i think Apple needs him back from the other side!!
What future holds for Beats Electronics after the acquisition, is still not told about!