Po’NO’!

I thought I’d take a couple moments to address a couple of quick thoughts I’ve had about Pono. I realize i’m a little late to the game in addressing this, but my newsfeed seems to be congested with the preamble of ‘Record Day’, but when the silent release of Neil Young’s cover album caught my attention it created the connection.

To begin, any ‘Download’ service immediately draws a red flag for me. As a user, I’m moving away from bogging down my laptop, it already runs at a snail’s pace, the collection of various third-party applications, Adobe Files, Microsoft Documents and music files absolutely crush anything that was once magical about my Apple experience.

However, the idea of a loss-less file for me sounds great, but i’d rather stream it. That being said, the difference between a compressed MP3 and Flac File on my shitty earbuds and laptop speakers isn’t likely to make a significant enough difference to validate purchasing additional hardware ( or an application specific one, like the Pono Player ).

In addition, the major issue I have with most streaming/ download services is the lack of depth in the catalogue. I’m interested in user generated content, but I also want to hear every possible version of my favourite songs by artists that i’m interested in.  With the exception of Youtube and in some cases Vimeo, my interests in works have already come and gone by the time they reach these catalogues ( if they do at all ); they are not adapting to the way most users consume content. I also don’t see platforms digging into labels catalogues and remastering the full breadth of music libraries to provide these file formats.  I also don’t see Pono as a service with longevity, It’s too niche to be sustainable and it’s not innovative enough to validate a change in the way I consume information.

Have any thoughts? Leave them in the comment section below.

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