Amazon really seems to hit the ground running lately. First came the conjunction with Amazon Prime, a new video-on-demand service and a few days ago Amazon has announced the FireTV then, the counterpart of Apple TV. And apparently that was not all.
After Amazon released Fire TV, a streaming device for TV only a few days ago, now a contract indicates that in the next few weeks Amazon will also introduce a music streaming service similar to Spotify. While Amazon Prime customers currently can already stream movies and TV series for free , such an offer for music is still lacking at the moment.
Just like Spotify, Amazon might also offer a free service in the streaming like the Spotify limited version and a premium subscription, which presumably would be a part of the Prime Offer. A contract between Amazon and the music label states suggests a deadline for the signature on May 1, 2014, which is a timely launch of the streaming service. Especially after the price increase Amazon Prime (of 29 € to 49 €) a music streaming service is another great incentive for customers to complete the Prime subscription. Amazon would therefore also make their own hardware (the Fire TV) even more attractive.
But even this leaked contract is real it’s no guarantee that Amazon will ever actually launch a streaming service.
The contract, which publishers are being asked to sign by May 1, states the following:
“…If you provide a signed copy of this Agreement to us or our data manager that includes any changes, additions, or deletions (handwritten or otherwise), no such changes, additions, or deletions will have any force or effect…”
Here’s the full contract.