And I’m back with more definitions. This week, the chosen word Community will be starring our blog! We’re constantly being bombarded by ideas and business models that pursue to establish a community or maybe make two different ones interact. Communities communicating and communities being community managed. We definitely live in a crazy world.
Lovely and 100% reliable Wikipedia says the word is derived from the Old French communité, derived from the Latin communitas (com, “with/together” + munus, “gift”), and it can refer to a usually small, social unit of any size that shares common values; or – probably more appropriate – in biology, a group of interacting living organisms sharing a populated environment. It also reminds us that, in human communities, there are certain factors such as intent, resources, preferences, needs, risks, and a number of other conditions may affect the identity of the participants and their degree of cohesiveness. Scary, isn’t it? The two definitions below can also be applied to the present scenario.
So our special disrupted community has been up to a lot lately. Apparently the website is nearly ready to be up, still dealing with the hosting and last minute design changes. Once it’s up, we’ll be able to start uploading content, testing and learning more about SEO and different online marketing aspects. I’m trying to convince Tyler so that we can launch it also in spanish.. but properly done! Although it’s pretty frustrating when you stop to think how in no time, we’ll no longer be in this project 😦
On the other hand it seems that I’m still back in the oldies, for I’ve been spending time translating content into spanish and spending time with my old colleague Photoshop. Although my main task has been dealing with Facebook and social media in general. Even though we probably don’t have yet many spaniards following us, we intend to grow at a local and national level. My location when that time comes, is obviously unpredictable! :S This means that all our communications must be both in spanish and english, and despite living in Valencia we’ve all been absorbed by the Berklee bubble… or community!
It seams like someone strongly wants me to follow the Marketing path, for I’m starting to get confused between different projects. Once again, I forgot how slow things can go when a groups communication system isn’t well structured.. or simply when too many (good intentioned) people are involved in a project with no head, just an uncontrollable tail.
To close this weeks blog, I’ll recommend everyone the TV series Community. You might actually understand some of the moments we’re experiencing right now! 🙂