Skrillex Shakes Things Up

Grammy award winning DJ and producer Skrillex is known world-wide as the guy who commercialized dubstep and who was a key figure in making the EDM industry what it is today. However, after winning several grammy’s, touring the entire world DJing (and making quite a lot of money doing it), scoring for films and having his own record label… What else is there to do?


Most recently, Sonny has launched another record label. This new label: Nest HQ


The difference between this label and his other label (OSWLA), is in the releases. Nest HQ will be a label that solely releases its music for free. Below is a statement by Skrilex on the new label:


“The concept of Nest HQ is simple really.  It is a transparent vantage point into this  culture that we all share and have created together.  This culture doesn’t have a genre.  It doesn’t have a specific name, but its origins began with a global network of like-minded people who love to share their passions for music and art.  Nest HQ is a window into this culture…  We really want to show and SHARE the passions we have for stuff that we like and that just makes us feel good.” 



This is a great and all.. but my only question is why have a label if all the music is going to be released for free anyways? I’m not sure.. But I know this is a good idea by a high profile artist. I am curious to see how long this c an last!





One thought on “Skrillex Shakes Things Up

  1. I think that an idea such as this would be better organized and executed under the structure of a label. Yes, the label would be creating free content but that doesn’t mean that there aren’t other ways for it to make money (via sponsorships, partnerships, etc.), plus, as you said, these are HIGH PROFILE artists. They have the advantage point in their careers and can simply afford to act on these types of concepts versus an aspiring artist.

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