Mercaaadoooona, Mercadoona !!!

 

Falla

While Fallas were starting to leave their first marks around the city, I got sick and had to drive back home for a couple of weeks. At first – having already gone through the once in a lifetime Fallas experience – it seemed like a good idea. But after dealing with the 293648327461 million photos shared by the whole school, I would have really enjoyed the experience surrounded by non spanish students!

Once arrived in Valencia, I had loads of catching up to do, which again seemed ok after boring Madrid (being sick!). So even though I wasn’t fully recovered, I decided to offer myself and buy what Disrupción Records needed for our name reveal event. We didn’t want it to be huge, as we still have other ideas coming, but we were all excited and – many of us – in need of tangible progress. So up I went to see Nerea and ask for the budget that Student Affairs had kindly given us, and after a really intense couple of days, speeded into a Mercadona at peak-hour and sale time. And there it was: Mercadooooona, Mercadoo-oh-na! I was back in Valencia.

 

I spent half of the budget we had on some tortillas and different drinks and snacks, so Disrupción Records could offer something to everyone who was interested enough to come and spend some time with us. We tried to create some expectation by printing posters with the logo, date and time of the reveal, but no other information. DJ KTunes kindly played and helped create a good atmosphere while everyone surrounded the table with food, as it was 13,30. The name of the new born label was revealed and the event was a good way to start engaging with the Berklee College of Music’s Valencia Campus students. The music went on for a while, although I didn’t get to see the end of it, for I got dizzy and had to be walked home! 😦

This is a good video that summarises how the small event went.

The next weeks are going to be really important for the Marketing Team, as we need to gather a lot of information from the artists and through the A&R team, meaning communication must be efficient for everyone to be able to deliver results on time. Electronic Press Kits have to be arrange for every artist, as well as a strong social media strategy to build an audience not only inside our Berklee bubble, but also at a local level.

 

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