Next Steps: The Future of Twitter in the Music Industry

As cited today by The New York Times, Twitter and Billboard have now teamed up to release a real-time music chart, based on consumer twitter data. This seems to follow in-line with the recent steps taken by Twitter’s increasingly active stake within the music industry. These can be characterized by the deal with the music label / content company 300 and more recently the removal of #music app from Apple’s iTunes store. Twitter has seemed to realign it’s interests to become an imperative player within the music industry.

Key Takeaways:

Usable Metrics and Time Decay: A new shift towards a real-time based music chart places further emphasis on artist’s use of Twitter as a viable means of conversation and visibility. One of the largest issue’s with sharing over twitter is ‘time decay’, depending on the number of users one follows, a ‘tweet’ or ‘retweet’ can appear in any given user’s feed for a variable period of time.

The trending topics sidebar ( although geo-located ) is too holistic in terms of music visibility/ discovery (often only unattainable through unreplicatable events, usually based on an artist or act’s size – see Beyonce ). That being said, if the chart’s are geo-based, there will most likely be a high level of artist repeatability, but may allow for some variability ( hopefully an up-and-coming localized act ). Therefore, it may also spawn greater analytical tools for artists to make adaptations to their outreach / social marketing campaigns.

The removal #music & the marking of a new age: I wouldn’t be surprised with if the missteps associated with Twitter’s #music that popular thought has shifted towards a more integrated user-interface. It would seem that a real-time chart would also lead towards direct purchasing power for twitter users. If your fans are already there, then why would you send them somewhere else?

Have some thoughts? Leave them in the comment section below.

Thanks for the read!

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