The Record Label of Berklee College of Music Campus Valencia is finally becoming a reality. The students involved in this venture are just waiting for the approval from the Dean and the school’s Board of Directors to have the Berklee name on the label. This is, indeed, very exciting for our community.
I am grateful for the opportunity of being at Berklee while this happens. Since I arrived here I have been witness to the amazing talent of the Berklee students. After a tough pre-selection process, the final ten singers and songwriters were interviewed last Friday. It was really hard to get a favorite one and to choose the students that will record the first records for the new brand label. I cannot reveal the names of the projects yet, but I can say that they are so talented that I’m sure many people will enjoy their music in the future.
Here you can here some of the talented and great music of the Berklee Valencia students:
As part of the marketing team we are truly thrilled of working in the creation of the logo and all the social media strategy. By the end of this week we are presenting the different options we chose as and ideas for the logo, colors, typography and everything related to the institutional image of our label. We also will announce that the record label is already set in the most important social networks. We are developing accounts in gmail, youtube, facebook, twitter, instagram, soundcloud among others.
What is next?
The students of the record label practicum were divided in two teams. Each team have A&R, Legal and Marketing groups that will develop the different strategies for each of the music projects. We have some proposals about how to release the music, one of which is to produce an EP for each artist and then a compilation of all of the projects. Wouldn’t it be a cool idea to have the compilation released in vinyl? Let´s see how things flow. What is true, is that this venture will open great opportunities both for those people doing music and for those of us learning about how to get their music out there!