I’m at a restaurant and in the background, I hear a music that I like. I get my phone out and I start my SHAZAM. Shazam, which has 420 million users in 20 countries, is probably one of my favorite apps. With one simple click, I can find out the title of the song and the artist that I’m hearing the background.
This week other than facebook’s relationship with my other favorite app Whatsapp, Shazam has announced yesterday that they will be partnering up with one of the top major labels Warner Music Group. This will include a Shazam branded Warner Music Group record label.
Yes, Shazam is now a new music label. According to appadvice, Shazam will now discover new acts and sign them to a Shazam branded label and both Shazam and WMG will coordinate on marketing efforts. Now the users will discover new acts by exploring what songs were tagged the most, and those acts might get signed to a new Shazam label. Basically, people will act as an A&R team which I think it’s a cool concept. It is a first crowd sourced label, and with 420 million users, WMG has nothing to lose but gain the data from Shazam. WMG will benefit by finding out what songs are hot and trending and also it will be helpful for them to discover the current or even future hits.
Rob Wiesenthal, COO/Corporate, Warner Music Group stated
“By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label.”
Rich Riley, CEO, Shazam noted
“We are also eager to use our deep data and advanced promotional solutions combined with exclusive content from WMG to help artists engage with their fans and sell more music.”
Traditional major music labels needed a better way to engage with the fans, find out what people are liking to hear. Some artists don’t see the need to be signed to a huge major label, they publish their music and market their music by themselves. They just want to be heard. With this partnership, I strongly think WMG made a perfect move, teaming up with one of the most used music discovery app in the world, and stepping forward with the technology industry.